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Sneak Peek: Subrosa – Sawtooth Tire

February 19, 2018

Subrosa dropped a sneak peek look at their new Sawtooth Tire!

Subrosa Brand Sawtooth Tire BMX

Here’s a little something we spotted while scrolling through the Instagram today. Subrosa posted this photo of Jabe Jones dialed in a new bike after his old bike felt the wrath of the FloriDeah Swampfest. In the photo, we get a sneak peek look at the a prototype Sawtooth tire that Subrosa are working on that uses a zig zag pattern that resembles, well, a saw blade. This type of pattern has been done on motorcycle tires and even tractor tires, so it has to work, right? No details as of right now beyond this photo, but we would imagine if they’re willing to show a photo of it, that it will likely be released in the near future. We’ll keep you posted when we find out more!

What do you think of the Sawtooth tire? Would you run it? Let us know what you’re thinking in the comments below!

Subrosa – Juani Zurita Bike Check

January 25, 2018

The guys over at Subrosa Brand caught up with their flow rider, Juani Zurita to take a closer look at his current MR1 setup that he’s rolling around on decked out with Subrosa and Shadow Conspiracy parts. You can check out a parts list and a bunch of photos over on the Subrosa Website now!

Juani Zurita Bike Check Subrosa Brand BMX

“Subrosa flow rider Juani Zurita is blowing up! He’s been riding and filing a ton, and on top of that, he got invited to be a firmer in the X-Games real street! He recently built up a new MR1 frame to get him through his busy year. Check it out!” – Subrosa

What do you think of Juani’s bike? Are you digging it? Let us know what you think in the comments below!

Sparky’s Distribution – Rye Airfield Dealers & Friends Jam 2017

January 16, 2018

Sparky’s Distribution held their annual Dealers & Friends Jam at Rye Airfield. Here’s a look at what went down!

Whenever Sparky’s Distribution (along with The Shadow Conspiracy and Subrosa Brand) throw a jam, you know that it’s going to be a good time. Their annual jam for Dealers and Friends at Rye Airfield is one of those times! Check out highlights from this years jam which had a big turn out and plenty of amazing riding going down!

“On November 4, 2017, Rye Airfield hosted the 3rd annual Sparky’s Dealers and Friends Jam. Watch Shadow Riders Matt Ray and Mark Burnett, the locals, and everyone who traveled out for this event shred Rye Airfield skatepark!

Thanks to Rye Airfield and everyone who came out. Hope to see everyone next time!

Filmed by: Pablo Maguire

Edited By: Matt Ray” – The Shadow Conspiracy

Subrosa Brand – City Rippin’ on the UTB Bikes

January 11, 2018

Get a look at the Subrosa UTB bikes letting loose on the streets of Orlando.

A little while back we got a look at the new Subrosa UTB Bikes that are meant for the riders out there that need something they can commute, bar hop or cruise around on when they aren’t on their BMX bikes. These 26″ and 700C bikes not only look rad and get the job done, but they’ve given the bikes a little more support to handle some extra abuse like hopping curbs and stair sets, since, well, BMX riders don’t have an off switch when it comes to two wheels. Above is a look at a quick video Subrosa released featuring Jesse Ortega and Cody Hockey taking the bikes out for a rip around Orlando, while putting the bikes through the paces. Hit play and check it out, then head over to the Subrosa website for a look at all the UTB bikes, full specs and details.

Our boys Jesse Ortega and Cody Hockey took a rip through downtown Orlando the other week on their Subrosa UTB’s!

Check out all the spec and details of our new UTB line right here!

Filmed and Edited by
Austin Bonner

Shadow Conspiracy – Matt Ray Bike Check

January 11, 2018

The Shadow Conspiracy caught up with Matt Ray to take a closer look at his current Subrosa MR1 setup…

Shadow Conspiracy Matt Ray BMX bike check

Curious what Matt Ray is running for a setup these days? The Shadow Conspiracy caught up with Matt recently to take a closer look at his current Subrosa MR1 setup decked out top to bottom in Shadow and Subrosa parts in a brand new Bike Check! You can check out a full parts list and a whole bunch of detailed photos over on the Shadow Conspiracy Website!

Shadow Conspiracy Matt Ray BMX bike check

Did you catch Matt’s Subrosa MR1 Promo Video the other week? SO GOOD.

What do you think of Matt’s setup? Are you digging it? If you want to learn more about his signature MR1 frame, we have full specs, details and photos of the frame right here!

Trey Jones On Subrosa!

January 4, 2018

We had a feeling Trey Jones was headed to Subrosa!

When it was announced that Trey Jones was off Cult last month, we immediately started trying to figure out where Trey Jones was headed. It didn’t take long to figure out that the only logical sponsor would be Subrosa considering how he has been on The Shadow Conspiracy for years, lives right down the street from Sparky’s Distribution and his brother, Jabe recently joined the Subrosa AM team. All the signs pointed toward Trey joining Subrosa, even though it was a real surprise to see him leave Cult in the first place! Either way, Subrosa let the cat out of the bag this morning and we’re stoked on the news (and glad we were right with the prediction since we didn’t know until this morning)! Check out this short clip that is super gnarly to bring the news and then expect a full welcome video soon!

““When I met Ron Bonner at the 2001 Roots Jam I was 8 years old. He would let me, along with other younger kids, ride the roots course in the morning before practice started. He also invited my mom and I down to Sparkys to do some school shopping which was an amazing experience for an 8-year-old kid, being able to scour the UGP clothes looking for youth sizes.

Years later, Ron asked me to ride for The Shadow Conspiracy. This changed my life completely. He took me under his wing and showed the way of the BMX industry. Ron is one of my most influential people in my life and to be riding 100% Sparkys products on my bike is an honor. I will forever be grateful to Ronnie and Ryan for this opportunity.

SFFS”” – Trey Jones

“I’ve watched Trey ride since I was just visiting Florida and riding for Shadow, long before there was even a Subrosa. Trey was a standout in the Florida scene and you could clearly see, even at a young age, Trey was good, and he loved BMX.

I’ve seen Trey ride every type of obstacle, every style of bike, and he attacks everything with a grip it and rip it attitude. His standout style is heavily influenced by all his friends, peers and idols, mixed with his raw talent on bike.

The rest of us see his amazing ability on a bike, while his is own head he’s thinking one thing… FUN. I am stoked to add Trey to a team that views BMX the same way. It’s my pleasure to introduce Trey as the newest member of the Subrosa pro team!” – Ryan Sher

Subrosa is Kyle Hart, Lahsaan Kobza, Matt Ray, Kevin Kalkoff, Simone Barraco, Joris Coulomb, and Trey Jones” – Subrosa

Subrosa – Matt Ray MR1 Promo

December 25, 2017

Subrosa coming through with an absolute BANGER featuring Matt Ray!

Here’s one we’ve been looking forward to! Subrosa just dropped this new promo for the Matt Ray signature MR1 frame, bars and seat that features Matt absolutely slaying it on street spots galore. If you aren’t already a huge fan of Matt, you’re blowing it… This is loaded with technical grind combos, big gaps and drops, flairs on tiny transitions, big tailwhips and so much more! Hit play and enjoy!

“Subrosa pro Matt Ray celebrates the release of his first signature frame with an all new edit!

Matt steps his game up with every video he drops and this is no exception!

Check out Matt’s signature Subrosa MR1 frame, Ray bars, and Designer seat which are all available worldwide now!

Thanks to Ryan Chadwick, Justin Benthien, and Bobby Kanode and Matt for the hard work on the edit.

Filmed By
Ryan Chadwick
Justin Benthien

Edited by
Bobby Kanode
” – Subrosa

Subrosa – Fakie News: Ask Matt Ray

December 20, 2017

Ryan Sher is back with another round of Fakie News to sit down with Matt Ray and ask him a bunch of questions…

Subrosa coming through with another round of Fakie News. This time around they’re doing another Q&A where they have Ryan Sher asking Matt Ray a bunch of questions that were sit in on Facebook, Instagram and Twitter! Check it out and get to know Matt a little better!

“The “Ask Subrosa” Interview with Matt Ray.

A few weeks ago we posted on our Instagram that we wanted our fans and followers to ask Subrosa pro rider Matt Ray a few questions to get to know him better.

I hopped on a plane to Boston and sat down with Matt at one of our favorite places, The Boston Garden Arena. Check it out!

Subrosa “Fakie News” will be your chance to stay up to date with all the latest Subrosa news! Each episode will contain team rider updates, new products features, viewer questions, funny videos, events and jam calendar, rider interviews, deals and specials in our web store and more!” – Subrosa Brand

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