Filmed & Edited: Austin Odegnal
Song: Wire – 1 2 X U
Gotta love Saturdays. Time to ride all day and check out the new edition of Products:. This week we’re going to take a closer look at Cult‘s B-Boy frame with Chase Hawk’s signature colorway, Deluxe‘s new F-Power stem, the Turmoil sprocket from Wethepeople, the XYZ pedals from Diamondback U.K and the Stay Strong complete bike from Fit Bike Co.. Let’s get into this!
Anyone who checks this site on the regular knows from time to time I can sound like a broken record. If I got a dollar for every time I said something along the lines of complete BMX bikes these days are amazing, I’d probably be able to quit my real job and update The Union from a private island. Even though I say it all the time, I do honestly mean it. When I started riding about 12 years ago, bikes were on a whole different planet. Frames were made from tensile steel with massive drop outs, extra tubes just because and there was undoubtably some crazy geometry going on. Bikes came with one piece cranks standard, wheels bent in half when you couldn’t muscle the 40 pound bike past 90 degrees on a 180 and it wasn’t uncommon to see ball bearings blowing out of every part of the bike, even ones that didn’t have bearings.
BMX is still young in comparison to pretty much every other actual sport and with time. Mistakes will be made and learned from and technology will advance. Over those years, there’s been one brand that I’ve watched evolve their complete bikes range from some of those bikes I’ve described before to some of the most dialed bikes I’ve seen in the entire world. That brand would be Wethepeople.
This past September they debuted their 2013 complete bikes range at Interbike and I was honestly stuck drooling over the whole range. I couldn’t stop looking at all of the details the bikes had just thinking about how stoked I’d be to ride one of these bikes completely stock.
Then, the other day they dropped a video that showcased two of their higher end completes, The 2013 Trust and Reason, being pulled straight out of the box and handed over to two riders who were able to hop on them and do whatever they wanted with them. It got me thinking it would be cool to take a closer look at those bikes to see just why they’re special. Luckily, Paul Robinson over at Wethepeople was nice enough to hook it up with some photos they shot during the filming of the video (which can be found after the jump) and a couple photos of the bikes so I don’t completely bore you.
Let’s take a closer look…
Wethepeople hooked up two locals with their new 2013 Reason and Trust completes to have them test of the bikes for a day. This video gives you a look at some of the riding they got in and a behind the scenes look at the photo shoot. Check back on Friday for our new Insight piece on these bikes which will include the photos from this session!
“The Trust and the Reason are both complete bikes from the Wethepeople 2013 collection.
We took them to meet to local riders Thomas Wegerhoff and Florian Koch and let them test the bikes in a warehouse. This is the result.”
Alex Hiam caught up with Wethepeople‘s Tim Storey to stack a few clips at their local park. They ended up with this quick but rad edit for you to check out.
Well this is a bummer. Mike Brennan will no longer be riding for Wethepeople in 2013.
“Starting in 2013 Mike Brennan will no longer be riding for Wethpeople. This decision didn’t come easy for us. Mike has been on Wethepeople for many years now and with the start of Merritt we believe that Mike is on his own path with his new company. Mike will always be apart of the WTP family and will continue to receive our support in many ways including distributing Merritt. We owe Mike a big thank you for supporting us all these years. Mike is an amazing BMX rider, a motivator and a roll model for the younger generation. He is a hard working father that is perusing his dream in BMX. Starting a company from the ground up is not easy; just ask the many that have tried.” – Wethepeople
Saturday already? Damn time has been flying. Only a few more days until Christmas too! I doubt there’s time to get those requests to Santa in time, but I’m sure some of you have a local shop that will be able to come through for you if you’re trying to get some dialed new parts for your bike before Christmas. I can also imagine some of you will have a big bag of cash to blow on your bike in a few days as well. So let’s get into this weeks Products: column to give you a closer look at Colony‘s 2013 Sweet Tooth frame, the 33 Forks from And Forks, Wethepeople‘s Sieze stem, Profile Racing‘s new “Liberty” t-shirt and the Indent cranks from Fit Bike Co.. Let’s get into it!