S&M Bikes have added Will North to their squad over in the U.K! Here’s his welcome video that’s packed with style to bring the news. Maybe we’re just imagining things, but with his height, there’s a Chris Doyle vibe to a few of these clips that we were real into. Either way, this is definitely worth a look and we hope to see plenty more of Will in the future!

“We’ve drafted international prospect Will North to our team, now! London’s calling so if you’ll excuse us we have to go pedal fast and lay it flat!” – S&M Bikes