Here’s a bit of surprising news we didn’t expect to see. Based on an article we found on Bicycle Retailer, it looks like Dave Mirra‘s brand Mirra Co. that he started after parting ways with Haro Bikes is up for sale or for licensing. Over the years the brand has been sold or licensed out to brands like Trek, and the brand is currently licensed out to Haro Bikes, but their license ends in November. Here’s a bit more from the company selling / auctioning the brand off…
“Hilco Streambank, a leading advisory firm specializing in the sale of intellectual property assets, is seeking offers to purchase or license the intellectual property associated with the Mirra bike brand, founded by the legendary BMX freestyler Dave Mirra. Offers to buy or license the brand are due on May 2, 2019 at noon Eastern time. An auction will be held on May 6, 2019 at 10:00 a.m. Eastern time. Information regarding the opportunity is available here.
Dave Mirra, a member of the BMX Hall of Fame, founded MirraCo with industry veteran Jim Ford in 2006. Dave is well-recognized as a pioneer in bringing freestyle BMX into the mainstream, having held the record for most X Games medals in BMX Freestyle (24) until 2013. Despite his untimely death in 2016, Dave Mirra’s name is etched in the minds of BMX enthusiasts worldwide, as well as a broad cross-section of action sports-oriented people.
“A buyer or licensee of the Mirra brand has an opportunity to capitalize on the increasing popularity of youth cycling,” commented Hilco Streambank senior vice president Richelle Kalnit. “The number of people riding BMX bikes has more than doubled between 2012 and 2018, and the youth market is poised for significant growth, fueled by inner city youth and the introduction of BMX Freestyle Park at the 2020 Olympic Games. A buyer or licensee can build upon a brand that is known in the marketplace, having been licensed since inception, and expand into other categories.”
Based on the info, it sounds like any offers are due by May 2nd, and then, assuming, there will be an auction on May 6th if the right offer doesn’t come in before then. You can check out more details right here.
We have no idea what the price target is, or what it could really fetch since we’re not 100% sure on some of the analytical numbers they company selling presented like the 1.6 million total BMX riders in 2012 versus the 3.44 million total BMX riders in the world in 2018, or the 43% growth between 2012 and 2016, but we’re sure there had to be some research involved in that. Either way, it’s interesting and we are curious to see what it sells for and who ends up buying it!
What do you think? Can you come up with the money? Let us know in the comments below!
