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Mirra Co. Is Up For Sale

April 17, 2019

Mirra Co. BMX for sale

Here’s a bit of surprising news we didn’t expect to see. Based on an article we found on Bicycle Retailer, it looks like Dave Mirra‘s brand Mirra Co. that he started after parting ways with Haro Bikes is up for sale or for licensing. Over the years the brand has been sold or licensed out to brands like Trek, and the brand is currently licensed out to Haro Bikes, but their license ends in November. Here’s a bit more from the company selling / auctioning the brand off…

“Hilco Streambank, a leading advisory firm specializing in the sale of intellectual property assets, is seeking offers to purchase or license the intellectual property associated with the Mirra bike brand, founded by the legendary BMX freestyler Dave Mirra. Offers to buy or license the brand are due on May 2, 2019 at noon Eastern time. An auction will be held on May 6, 2019 at 10:00 a.m. Eastern time. Information regarding the opportunity is available here.

Dave Mirra, a member of the BMX Hall of Fame, founded MirraCo with industry veteran Jim Ford in 2006. Dave is well-recognized as a pioneer in bringing freestyle BMX into the mainstream, having held the record for most X Games medals in BMX Freestyle (24) until 2013. Despite his untimely death in 2016, Dave Mirra’s name is etched in the minds of BMX enthusiasts worldwide, as well as a broad cross-section of action sports-oriented people.

“A buyer or licensee of the Mirra brand has an opportunity to capitalize on the increasing popularity of youth cycling,” commented Hilco Streambank senior vice president Richelle Kalnit. “The number of people riding BMX bikes has more than doubled between 2012 and 2018, and the youth market is poised for significant growth, fueled by inner city youth and the introduction of BMX Freestyle Park at the 2020 Olympic Games. A buyer or licensee can build upon a brand that is known in the marketplace, having been licensed since inception, and expand into other categories.”

Based on the info, it sounds like any offers are due by May 2nd, and then, assuming, there will be an auction on May 6th if the right offer doesn’t come in before then. You can check out more details right here.

We have no idea what the price target is, or what it could really fetch since we’re not 100% sure on some of the analytical numbers they company selling presented like the 1.6 million total BMX riders in 2012 versus the 3.44 million total BMX riders in the world in 2018, or the 43% growth between 2012 and 2016, but we’re sure there had to be some research involved in that. Either way, it’s interesting and we are curious to see what it sells for and who ends up buying it!

What do you think? Can you come up with the money? Let us know in the comments below!

BMX Economics: Cutback Rumor Mill

December 14, 2013

TheBMX_Economomics_cutbackx
Edit: This graphic, which was a quick 5 minute photoshop job, has been a large focus for a lot of criticism lately… Sadly, more than the words. This graph is not accurate at all, and was simply just a form of showing that there are more and more knock off BMX brands popping up every day producing more and more products causing there to be more supply than demand. I don’t have numbers to verify, and I sure as shit know I wouldn’t deny it being inaccurate but there are no numbers to verify, just constant complaints about there being too many brands now days… It was just something to go with the text. Apologies to anyone who was offended by this. I’ll put a picture of my room mates dogs red rocket or something that has no relevance if something like this comes up again.

Well… I woke up this morning and came across a few interesting news pieces that have definitely re-opened up a lot of interesting questions in my mind that I brought up in the original BMX ECONOMICS piece I wrote up back in July. What are these interesting news pieces? Over the past three or so days, rumors that Diamondback, MirraCo (Let’s face it… Trek) and Redline would be making some big cuts in the next few weeks when 2014 rolls over. Let’s talk about it…

[Read more…]

Mirra Co. – Chris Hughes & Lennie Westfall Edit

May 5, 2013

Mirraco Must See: Chris Hughes & Lennie Westfall – More BMX Videos

There’s a ton of goodness in this one from Mirra Co.‘s Chris Hughes and Lennie Westfall. Check this out!

“Mirraco riders Chris Hughes and Lennie Westfall bring some heat to street and park spots in Los Angeles, Phoenix, Las Vegas, and San Diego. Credit: Ryan Galvan“

Soul X Mirra Co. – Shanghai Express

February 28, 2013

Screen Shot 2013-02-28 at 9.56.09 AM

Make your way over to the Soul BMX Magazine website to check out a video from a trip they took with Mirra Co.‘s French connects, Nicolas Werlé and Raphael Mazeyrat for a trip to Shanghai to check out what the city had to offer. Definitely an awesome video! Click here to check it!

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Mirraco – Chris Bracamonte Edit

January 14, 2013

Chris Bracamonte – Mirraco Must See – More BMX Videos

Check out Mirra Co.‘s Chris Bracamonte laying down some serious street goodness in this new edit.

“Mirraco’s newest recruit comes through in a big way for his inaugural video. You don’t want to miss this… Credit: Ryan Galvan & Shane McLellan“

MirraCo – Clay Johnson and Chris Bracamonte Edit

October 9, 2012

Mirraco Must See: Clay Johnson & Chris Bracamonte – More BMX Videos

Check out some real good riding from Mirra Co.‘s Clay Johnson and Chris Bracamonte in this new edit.

“Chris and Clay, two of Mirraco’s newest riders, stacked some solid clips for this one. Shot in California, Arizona, and Nevada and packed full of badass street moves. Peep it! Credit: Ryan Galvan”

Andy Buckworth Bike Check

August 1, 2012

Andy Buckworth gives you a run through of his new Mirra Co. setup and then proceeds to show you how to ride it. Looks like a dialed unit to me.

“Andy Buckworth had his bike stolen two days before traveling across the world from Australia to the U.S., but Mirraco and BMX International in Australia hooked him up on his way to the airport. Buckworth is currently running a Mirraco frame with Profile wheels, but to find out exactly which ones with what accessories you will have to hear it from him. Find out everything that makes up Andy Buckworth’s bike in this Setup.

Music: Ian Bell – “Teenage Vision”” – Alli Sports

Nigel Sylvester Bike check

April 22, 2011

Mirraco Must See: Nigel Sylvester Bike Check – More BMX Videos

Take a closer look at Nigel Sylvester’s bike decked out with Mirra Co. and Animal goods. Looks real dialed.

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