4Down Distribution Archives

United – Joe Embrey “15 Four”

June 21, 2025

Joe Embrey celebrates 15 years with 4Down and United.

Here’s a new video that United dropped featuring Joe Embrey putting in work on spots galore to celebrate 15 years riding for 4Down Distribution / United. In this day and age, 15 years riding for the same company is a pretty huge milestone since it seems most deals only last a few years. Even after all these years, Joe still shreds and it’s easy seeing why he’s still on the team after watching this video! Take a look!

“15 years of riding for and being supported by 4Down Distribution Joe Embrey spent the last year working on a video to mark the occasion!

From his text book tables, creative eye for spot use, and ride everything always mentality you don’t want to miss this one!

“15 years is crazy and coming from small town Suffolk it means the world, just like it did back then! Special thank you to Ian, Tom, John and everyone at 4Down/United/Union for helping me carry on doing the thing I love most, and all my friends for helping me document these sessions over the last couple of years. Here’s to the next 15!!” – Joe Embrey

Thank you for everything Joe!

Filmed by the homies
Graphics by Ryan Mitson

Song – High Vis – “Trauma Bonds”” – United

Fit X 4Down – Joe Smith “Watch This”

April 12, 2025

Joe Smith gets it done for Fit Bike Co. over in the U.K!

Fit Bike Co.‘s connect over in the U.K through 4Down Distribution, Joe Smith, coming through with a heater of an edit for you guys. Check out 5 minutes of Joe putting his pegs to work, sending huge gaps and drops, launching off everything in sight.

““Joe Smith is truly a product of his environment. Growing up in Bexhill under the wing of the legendary Jump Club, BMX has always been in his blood. Over the years, we’ve watched Joe progress steadily, and it’s been an honour to support him here at 4Down — with no plans to stop any time soon.

At the start of 2024, Joe teamed up with homie Joe Exley to film this new edit for FITBIKECO. The result speaks for itself. Raw, real, and all Joe.

Keep on keeping it real, Joe — we’re stoked to be along for the ride.” – 4Down Distribution

Edit Filmed by: Joe Exley

Fit Bike Co. – Joe Smith Indoor Season

January 21, 2024

Joe Smith gets some winter time sessions in at Source Park!

Fit Bike Co.‘s U.K connect through 4Down Distribution, Joe Smith has been keeping the sessions going over the wet winter months at Source Park in Hastings. Joe brings a good mix of tricks with plenty of creativity to make it real interesting. Hit play and take a look!

“Local FITBIKECO shredder Joe Smith escaped the winter and filmed this fresh new video “Indoor Season”, expect to see a lot more of this guy!

Video by Joe Exley” – 4Down Distribution

Day Trip To Calais – On Any Sunday

October 18, 2023

The 4Dwon crew took a trip to Calais, France!

Here’s a raw cut video that 4Down Distribution put together from a trip some of their team took over to Calais, France where they spent time exploring the street spots and parks. This was a short trip, but it looks like they had a real good time and ended up getting plenty of clips to enjoy. Hit play and check it out!

“A couple of weeks back we gathered some of troops together and took a day trip over to Calais, France for some warmer weather and to see what they had to offer in the way of riding, and although we were met with a lot of wind, we didn’t let that get in the way. From beach front skateparks to creative street spots and non stop laughs check out what we got up to in this revived instalment of our On Any Sunday series, enjoy.” – 4Down Distribution

Boyley BMX Jam 2023

August 21, 2023

Check out highlights from this year’s Boyley Jam!

Every year the Boyley Jam rolls around, you know it’s going to have a wild day with a big turn out and no shortage of good times. As expected, this year was no different! Here’s a look at what went down throughout the day over in Hastings!

“This weekend saw the annual Boyley Jam in Hastings, UK, and boy was it one for the books. DIY ramps, cash for tricks and full sends all day you can expect nothing less! Shoutout to all the sponsors (4Down Distribution, Bicycle Union, DIG BMX, Etnies, Seventies Distribution and Source BMX), to Sean and Bomber on the mic, to everyone that got involved with building, to those behind the scenes making it happen and keeping this jam alive, and most of all to all the riders that turned up on the day to ride in memory of our dear friend Richard ‘Boyley’ Ball, ’til next year, #BOYLEYFOREVER”” – Tom Horton / 4Down

Filmed and edited by Tom Horton

S&M Bikes – Stay On The Train

June 30, 2022

S&M Bikes showing you a good time! Here’s a video featuring Nathan Goring and Louie Mire going to work on a bunch of skateparks over in the U.K, covering a ton of ground over the course of 5 days and stacking a whole bunch of clips along the way. This looks like it was an absolute blast, so hit play and check it out!

“5 days, 617 miles, 8 trains, 2 riders, 1 missing tent pole, 143 beers, and 1 hell of a time!

The concept for this trip was pretty simple; catch a train from London to Cornwall, ride some bowls, camp along the way and have a good time. We started off from London Waterloo Station and headed down to Penzance (Cornwall) on the Friday. We had a rough idea of where we wanted to go so worked our way around a few towns and parks for the next few days using nothing but trains and pedal power whilst camping and sleeping where we could until we ended up on the edge of Cornwall in Saltash and caught the train back on the Tuesday.

Filmed and edited by Tom Horton” – S&M Bikes

Michael Attewell “Estates With Mates” Section

April 1, 2022

S&M Bikes have uploaded Michael Attewell‘s section from the “Estates with Mates” video that 4Down Distribution released last year! Hit play to watch Michael throw down on the streets of London!

“filmed by Tom Horton in and around London – Mike Attewell went all the way in for his part in the new 4down video.”

Nathan Goring “Estates with Mates” Section

February 25, 2022

S&M Bikes have uploaded another section from 4Down Distribution‘s “Estates with Mates” video that was released a few months back! Here’s a look at Nathan Goring‘s section that’s packed with gems from the streets with plenty of style. You don’t need pegs to have a good time out riding street spots, that’s for sure. Take a look!
If you want, you can watch the full Estates with Mates video RIGHT HERE.

“Filmed by Tom Horton in and around London – recent team addition Nathan Goring came through with some incredible moves sans-pegs for his Estates with Mates section. Enjoy!” – S&M Bikes