Adidas Archives – BMX UNION

Adidas – Homegrown: Colin Varanyak

October 30, 2025

Check out Colin Varanyak’s Homegrown video from Adidas.

The Homegrown series from Adidas Five Ten continues. This time we get Colin Varanyak‘s story from how he got his start as a kid and how it influenced him to where he is today. This video is also packed with a ton of amazing riding. This is definitely too good to pass up!

“From the dirt jumps on his childhood street to the top step at the X Games, Colin Varanyak’s journey has been one defined by resilience, creativity, and rediscovering the joy of riding.” – Adidas

Demarcus Paul – Texture

February 23, 2024

Demarcus Paul in New York City!

Demarcus Paul recently spent some time cruising in New York City in this fresh video for Adidas. Hit play as Demarcus gives you a look at what he got into with a ton of great riding and clean film work.

“A HAND FULL OF RIDING CLIPS WITH THE COMMUTE IN BETWEEN. Thank you @adidas and @adidasfiveten. HERE IS MY PERSPECTIVE OF NEW YORK, NY

Video filmed/edited : Doeby
Photography: Joey Cobbs
Produced by Adidas/Adidas FiveTen
Creative direct: DeMarcus Paul” – Demarcus Paul

Adidas – Cruising Barcelona With Colin Varanyak

August 28, 2023

Colin Varanyak put spots in Barcelona to work!

During a recent trip to Barcelona, Colin Varanyak went to work with Peter Adam behind the lens on spots around Barcelona, Spain for Adidas! Colin has been on fire lately, so you already know he was able to cook up a ton of dialed riding on everything he came across. Check this out because it’s too good to miss!

“Presented by Adidas Five Ten, join BMX rider Colin Varanyak and videographer Peter Adam as they make their way through the culturally rich BMX-friendly architecture of Barcelona. After not being able to travel due to Covid-19 travel restrictions, Colin takes us on his first week-long international filming trip following the pandemic. With Peter Adam behind the lens and BCN at their feet, the two hit the streets and made magic.

Film/Edit: Peter Adam” – Our BMX

Adidas Five Ten – Brad Simms Sleuth DLX Promo

July 13, 2023

The Brad Simms colorway for the Sleuth DLX is out now!

Here’s a short but sweet promo video featuring Brad Simms and his signature colorway for the Adidas Five Ten Sleuth DLX shoe! Hit play to let Brad tell you a little bit about the shoe, along with some BMX and MTB riding for good measure. These look real good. Take a look!

“In 2018, adidas Five Ten introduced the all-new SLEUTH and SLEUTH DLX product range, creating the ultimate blend of street style with the unmatched grip of STEALTH rubber. The SLEUTH range took the iconic adidas Samba silhouette and paired it WITH a STEALTH dotty outsole and in 2023 the range gets updated with a new colourway inspired by Brad Simms.

“ The SLEUTH DLX has been my shoe of choice since joining the Five Ten family. It has a casual, skate style which I love but with the added benefits of the famous STEALTH sole. It is the perfect shoe for all the different types of riding I do, from BMX to MTB. Now it is even better as it is in my signature colourway.” – Brad Simms

Brad’s limited edition colourway comes packed with all the features usually found on the SLEUTH DLX including a STEALTH Phantom Dotty sole, PU Leather and toe box protection, along with an EVA cup midsole. Brad’s design is understated and simple, combining black with metallic gold detailing throughout.

The SLEUTH DLX Brad Simms colourway retails for £110 GBP and is available throughout Europe on adidas.com and in independent bike retailers.

STEALTH PERFROMANCE | UNCOMPORMISED STYLE

Discover more at adidas.com/mountain_biking”

Adidas – Demarcus Paul: How BMX Brought A Community Together

September 6, 2022

Adidas coming through with a fresh one where Demarcus Paul tells his story of where he grew up, how he got into BMX and what he he did to get to where he is today and what keeps him going. Demarcus is such a good dude and this is such a good watch. Take a look!

“Pro BMX legend DeMarcus Paul found a family and community through his chosen action sport.

Despite growing up with no one who looked like him in the BMX community, DeMarcus has had a passion for BMX and BMX stunts since he was a child. Living in the moment and owning his space, DeMarcus has forged his own path, developed his own identity and found his BMX family. Now he’s changing the future of the sport for the next generation.

“To be accepted and treated like family around people that don’t look like me, don’t talk like me, but who share something… and that something is love and BMX.”

Join DeMarcus for a ride down memory lane and see how BMX not only gave him a platform but a community, too. BMX helped DeMarcus unlock his potential, and now he’s inspiring other young riders to reach their own summits.

Riders need shoes they can count on. Enter Five Ten’s SLEUTH bike shoe. The EVA midsole means all-day comfort on and off the bike. And thanks to the Stealth Rubber outsole and its Classic Dotty Tread, if your riding style calls for next-level pedal traction, the SLEUTH will keep your feet locked on, right where they need to be.” – Adidas

Adidas Five Ten – Demarcus Paul “Stay True”

May 20, 2022

Here’s some awesome sponsor news for you! Adidas Five Ten have added Demarcus Paul to the team! Check out his official welcome video where it starts off with Demarcus briefly talking about getting the opportunity, then he proceeds to slay street spots. Check it!

“Ever wondered what it takes to become an X games medalist and one of the most successful street BMX riders to date?

Check out this new biography on Five Ten athlete Demarcus Paul where he gives you the scoop, in his own words.

From a 14-year-old watching his cousin hop off curbs to a staple in the BMX industry; this is what it takes.” – Adidas Five Ten

Adidas Five Ten – “Endless Possibilities” Team Mix

June 3, 2021

Here’s a new mixtape that Adidas Five Ten released that features their bike squad going to work on trails, snow, ramps, street and more. This is mostly big bike stuff, but Brad Simms has a section that starts at the 7 minute mark just after Danny Macaskill‘s section. As expected, Brad put in work out in the streets and cooked up some great clips. There’s a few you might have seen on his Instagram and a few new ones. Take a look!

“Check in with an all star line up in the latest team video from adidas Five Ten starring: Danny MacAskill, Darren Berrecloth, Vero Sandler, Martin Søderstrøm, Thomas Genon, Kenny Belaey, Brad Simms and Hans Rey.

With a little creativity there are Endless Possibilities right on your doorstep.

In the spring of 2020, countries across Europe and North America found themselves in nationwide lockdowns with restrictions imposed on national and international travel and limits on the number of people able to gather indoors and out. We all had to change the way we went about our lives.

‘Endless Possibilities’ put the creative in the hands of 8 global adidas Five Ten athletes who were sent personal handheld video cameras and still cameras to their home. The brief was simple, to document their riding first-hand, showcase what riding means to them and what they can achieve right out of their front door.

Take inspiration from the Endless Possibilities crew, share your creativity and what riding means to you with #EndlessPossibilties and #BrandOfTheBrave. From cruising the streets to your local woods, your backyard to the skatepark, with a little creativity there are endless possibilities right on your doorstep.
” – Five Ten

Brad Simms – Welcome To Adidas

January 18, 2021

Here’s some news that we’re sure nobody saw coming! Brad Simms has been added to the Adidas 5.10 team (we’re not sure what 5.10 is, exactly). Adidas hasn’t really had much of a presence in BMX for years, at least not in the U.S, so this was a surprise when the link popped up for me to check out. This welcome video to bring the news is more lifestyle type shots, but as always, Brad delivers with some hammers that he makes look effortless! Take a look and get stoked. 2021 is going to be another banger year for Brad and we couldn’t be more stoked.

“We are proud to welcome Brad Simms to the adidas 5.10 team.

The 2 times Games medalist and 2020 #NoraCup “Rider of the Year’ marks a new chapter for Five Ten as it enters BMX.

We wanted to welcome Brad to the team with an edit of spots his fans would recognize and one that would serve as a wrap up to 2020, setting the stage to go bigger in 2021.

Brad joins the #BrandOfTheBrave alongside a global roster of the world’s best riders and marks a new chapter in the story of Five Ten.

“I’m looking forward to repping the brand at the highest level, creating projects with other riders on the team and doing my best to embody what it means to be a top athlete and inspire new people to get into BMX.”

#welcometotheteam #bmx

Discover more about Brad’s shoes of choice the ‘Sleuth Canvas’ and ‘Sleuth DLX’ and the full Five Ten range at adidas.com/Fiveten.”