Adidas Archives – BMX UNION

Adidas – Demarcus Paul: How BMX Brought A Community Together

September 6, 2022

Adidas coming through with a fresh one where Demarcus Paul tells his story of where he grew up, how he got into BMX and what he he did to get to where he is today and what keeps him going. Demarcus is such a good dude and this is such a good watch. Take a look!

“Pro BMX legend DeMarcus Paul found a family and community through his chosen action sport.

Despite growing up with no one who looked like him in the BMX community, DeMarcus has had a passion for BMX and BMX stunts since he was a child. Living in the moment and owning his space, DeMarcus has forged his own path, developed his own identity and found his BMX family. Now he’s changing the future of the sport for the next generation.

“To be accepted and treated like family around people that don’t look like me, don’t talk like me, but who share something… and that something is love and BMX.”

Join DeMarcus for a ride down memory lane and see how BMX not only gave him a platform but a community, too. BMX helped DeMarcus unlock his potential, and now he’s inspiring other young riders to reach their own summits.

Riders need shoes they can count on. Enter Five Ten’s SLEUTH bike shoe. The EVA midsole means all-day comfort on and off the bike. And thanks to the Stealth Rubber outsole and its Classic Dotty Tread, if your riding style calls for next-level pedal traction, the SLEUTH will keep your feet locked on, right where they need to be.” – Adidas

Adidas Five Ten – Demarcus Paul “Stay True”

May 20, 2022

Here’s some awesome sponsor news for you! Adidas Five Ten have added Demarcus Paul to the team! Check out his official welcome video where it starts off with Demarcus briefly talking about getting the opportunity, then he proceeds to slay street spots. Check it!

“Ever wondered what it takes to become an X games medalist and one of the most successful street BMX riders to date?

Check out this new biography on Five Ten athlete Demarcus Paul where he gives you the scoop, in his own words.

From a 14-year-old watching his cousin hop off curbs to a staple in the BMX industry; this is what it takes.” – Adidas Five Ten

Adidas Five Ten – “Endless Possibilities” Team Mix

June 3, 2021

Here’s a new mixtape that Adidas Five Ten released that features their bike squad going to work on trails, snow, ramps, street and more. This is mostly big bike stuff, but Brad Simms has a section that starts at the 7 minute mark just after Danny Macaskill‘s section. As expected, Brad put in work out in the streets and cooked up some great clips. There’s a few you might have seen on his Instagram and a few new ones. Take a look!

“Check in with an all star line up in the latest team video from adidas Five Ten starring: Danny MacAskill, Darren Berrecloth, Vero Sandler, Martin Søderstrøm, Thomas Genon, Kenny Belaey, Brad Simms and Hans Rey.

With a little creativity there are Endless Possibilities right on your doorstep.

In the spring of 2020, countries across Europe and North America found themselves in nationwide lockdowns with restrictions imposed on national and international travel and limits on the number of people able to gather indoors and out. We all had to change the way we went about our lives.

‘Endless Possibilities’ put the creative in the hands of 8 global adidas Five Ten athletes who were sent personal handheld video cameras and still cameras to their home. The brief was simple, to document their riding first-hand, showcase what riding means to them and what they can achieve right out of their front door.

Take inspiration from the Endless Possibilities crew, share your creativity and what riding means to you with #EndlessPossibilties and #BrandOfTheBrave. From cruising the streets to your local woods, your backyard to the skatepark, with a little creativity there are endless possibilities right on your doorstep.
” – Five Ten

Brad Simms – Welcome To Adidas

January 18, 2021

Here’s some news that we’re sure nobody saw coming! Brad Simms has been added to the Adidas 5.10 team (we’re not sure what 5.10 is, exactly). Adidas hasn’t really had much of a presence in BMX for years, at least not in the U.S, so this was a surprise when the link popped up for me to check out. This welcome video to bring the news is more lifestyle type shots, but as always, Brad delivers with some hammers that he makes look effortless! Take a look and get stoked. 2021 is going to be another banger year for Brad and we couldn’t be more stoked.

“We are proud to welcome Brad Simms to the adidas 5.10 team.

The 2 times Games medalist and 2020 #NoraCup “Rider of the Year’ marks a new chapter for Five Ten as it enters BMX.

We wanted to welcome Brad to the team with an edit of spots his fans would recognize and one that would serve as a wrap up to 2020, setting the stage to go bigger in 2021.

Brad joins the #BrandOfTheBrave alongside a global roster of the world’s best riders and marks a new chapter in the story of Five Ten.

“I’m looking forward to repping the brand at the highest level, creating projects with other riders on the team and doing my best to embody what it means to be a top athlete and inspire new people to get into BMX.”

#welcometotheteam #bmx

Discover more about Brad’s shoes of choice the ‘Sleuth Canvas’ and ‘Sleuth DLX’ and the full Five Ten range at adidas.com/Fiveten.”

Jordan Godwin Interview

April 29, 2015

All photos by Fooman

There’s always a pretty steady flow of new BMX talent coming out of the United Kingdom. Recently, we’ve been seeing a name popping up that has really caught our attention. Some of you might be familiar with Jordan Godwin from some of the videos he has popped up in over the past few months where he was absolutely crushing it. After his latest Dark Side of the Goon video dropped, we knew it was time we needed to get ahold of this guy and find out just what he is all about! Let’s see what he had to say!

Name: Jordan Godwin
[Read more…]

Alex Magallan on Adidas Flow

March 12, 2014

ALEXphotocrop

Here’s some interesting news I spotted over on the Dan’s 360 website! Turns out Alex Magallan is now getting flow from Adidas, which other than in the U.K, hasn’t had much of a presence in BMX the past few years. Is this a sign they might be making a come back? We’ll find out! Click here for more details!

Adidas in Seville

April 24, 2012

Adidas – Take The Stage: Teddy Goes To Seville

April 17, 2012

This is rad! Adidas sent Timeel “Teddy” Lewis on a trip to Spain with Max Wood, Fooman, Marv, Cleggy and Dan Barber to ride and check out a new place. Ultimately pushing him to a higher level than he was before. Traveling is definitely one of those experiences that will push a rider. If you get the chance, don’t turn it down because you are scared.

Also, it looks like Adidas has teamed up with Footlocker in Australia to giveaway a crazy ass custom bike they built up. It looks like they did it proper too! Check it out RIGHT HERE and get yourself entered.

“Teddy is from Tower Hamlets. He’s an up and coming semi-pro BMXer. We’ve sent him to Seville with some of the finest riders in the UK. Giving him the opportunity to push his riding to new levels on new terrain.

Think you’ve got what it takes? Prove it at http://www.adidas.com/all2012“