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Brad Simms On Canyon

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Here’s some BMX / non-BMX news for you. After weeks of back and forth about Brad Simms leaving Fit, and then rumors that he had a new bike sponsor, but it was a MTB brand, we finally find out what’s up! It looks like Brad is going to be crushing it on MTB as well now because he’s now doing it for Canyon Bikes. We’re not sure if they plan to do any BMX specific stuff, but it appears Brad plans on riding both BMX and MTB going forward. It looks like Brad’s goal of making the most of things is really working out for him!

Check out the Canyon Bikes post below….

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Adidas Five Ten – “Endless Possibilities” Team Mix

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Here’s a new mixtape that Adidas Five Ten released that features their bike squad going to work on trails, snow, ramps, street and more. This is mostly big bike stuff, but Brad Simms has a section that starts at the 7 minute mark just after Danny Macaskill‘s section. As expected, Brad put in work out in the streets and cooked up some great clips. There’s a few you might have seen on his Instagram and a few new ones. Take a look!

“Check in with an all star line up in the latest team video from adidas Five Ten starring: Danny MacAskill, Darren Berrecloth, Vero Sandler, Martin Søderstrøm, Thomas Genon, Kenny Belaey, Brad Simms and Hans Rey.

With a little creativity there are Endless Possibilities right on your doorstep.

In the spring of 2020, countries across Europe and North America found themselves in nationwide lockdowns with restrictions imposed on national and international travel and limits on the number of people able to gather indoors and out. We all had to change the way we went about our lives.

‘Endless Possibilities’ put the creative in the hands of 8 global adidas Five Ten athletes who were sent personal handheld video cameras and still cameras to their home. The brief was simple, to document their riding first-hand, showcase what riding means to them and what they can achieve right out of their front door.

Take inspiration from the Endless Possibilities crew, share your creativity and what riding means to you with #EndlessPossibilties and #BrandOfTheBrave. From cruising the streets to your local woods, your backyard to the skatepark, with a little creativity there are endless possibilities right on your doorstep.
” – Five Ten

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Unclicked Podcast – Brad Simms: Round 2

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The Unclicked Podcast has been on fire! They just dropped another round with Brad Simms where he discusses the whole Fit Bike Co. fiasco in-depth, along with talking about his other sponsor deals, money, injuries, Instagram and more. This is a real interesting listen, especially after getting Chris Moeller’s perpective the other week. Hit play and give it a listen!

“Pick up the Unclicked / Traction Coffee collab! $5 from every bag goes toward paying travel expenses for a special guest—voted by you guys—to come do the show… Leave a comment with some suggestions.

A bit of a special episode. I received a few calls/emails from industry folk and riders after Chris Moeller’s polarizing episode, but Brad in particular had the most to say. In the end, the only real solution was to have Brad fly out and sit down to discuss his side of the story…

0:00 – Intro / Traction Coffee plug
1:25 – @instagram’s Instagram
9:20 – The bone that magically un-broke itself
17:01 – Brad’s side of the Fit/Moeller podcast
1:05:05 – Turning down an Energy Drink deal in 2021
1:08:08 – 20 Million Gorditas from Taco Bell
1:10:10 – “I’ll never ride for another BMX frame company”
1:19:43 – The adidas/fiveten deal
1:31:40 – Living wage and BMX” – Our BMX

Etnies X Rad

Brad Simms OFF Fit Bike Co.

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Brad Simms off Fit Bike Co. after 9 months with the brand.

Brad Simms Off Fit Bike Co BMX

Update: Fit have deleted their post on Instagram making the announcement.

Here’s some news we didn’t expect to see this morning. Fit Bike Co. released an Instagram post this morning announcing that Brad Simms is off the team. The post which caused quite a bit of reaction was later deleted. The just of it was that it came down to a disagreement between Brad and Fit on their deal, especially after the big year Brad had in 2020 despite everything going on in the world, and ultimately they decided to part ways.

Either way, it’s definitely a bummer to see this happen, but we would imagine it won’t be long before Brad finds a new brand to ride for, and it will give Fit room to bump somebody else up to the Pro team.

What do you think about all this? Did you expect to see Brad Simms Off Fit Bike Co.? Any guesses where he might end up next? Let us know in the comments below!

Brad Simms – Welcome To Adidas

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Here’s some news that we’re sure nobody saw coming! Brad Simms has been added to the Adidas 5.10 team (we’re not sure what 5.10 is, exactly). Adidas hasn’t really had much of a presence in BMX for years, at least not in the U.S, so this was a surprise when the link popped up for me to check out. This welcome video to bring the news is more lifestyle type shots, but as always, Brad delivers with some hammers that he makes look effortless! Take a look and get stoked. 2021 is going to be another banger year for Brad and we couldn’t be more stoked.

“We are proud to welcome Brad Simms to the adidas 5.10 team.

The 2 times Games medalist and 2020 #NoraCup “Rider of the Year’ marks a new chapter for Five Ten as it enters BMX.

We wanted to welcome Brad to the team with an edit of spots his fans would recognize and one that would serve as a wrap up to 2020, setting the stage to go bigger in 2021.

Brad joins the #BrandOfTheBrave alongside a global roster of the world’s best riders and marks a new chapter in the story of Five Ten.

“I’m looking forward to repping the brand at the highest level, creating projects with other riders on the team and doing my best to embody what it means to be a top athlete and inspire new people to get into BMX.”

#welcometotheteam #bmx

Discover more about Brad’s shoes of choice the ‘Sleuth Canvas’ and ‘Sleuth DLX’ and the full Five Ten range at adidas.com/Fiveten.”

Etnies X Rad

Fit Bike Co. – Brad Simms 2020 Best Biker

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2020 was NOT a good year for a lot of people, but Brad Simms had one hell of a banger of a year. Amazing riding, picked up some very well deserved sponsors and won a ton of awards for obvious reasons! Fit Bike Co. compiled Brad’s craziest Instagram clips from this year all packed into a video for your brain to melt. Hit play and get ready for 2021 because we can only imagine Brad is just starting to turn up the heat.

“Brad Simms did the damn thing in 2020, so we wanted to do our part to put some of that pop in one place before we pop bottles to usher in the New Year. Congratulations on all of your accomplishments this year Brad… NORA Cup Rider of the Year, Vital Rider of the Year and even more importantly, The People’s Champ!

Rider: Brad Simms
Edit: Charlie Crumlish” – Fit Bike Co.

Fit Bike Co. – F-Log: Stuck In A Police Chase

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Fit Bike Co. coming through with another F-LOG for your viewing pleasure. This time around we get a look at what Brad Simms and Charles Littlejohn get into while cruising spots with Miki Fleck, Ryan Mills and more. Hit play to check out all the riding, laughs and more that went down.

“Jump in the van once again for a session with Charles LittleJohn, Brad Simms, and United/FourDown rider Miki Fleck. This F-Log almost took a rough turn, we had a CLOSE call with a driver fleeing the police.” – Fit Bike Co.

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