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Products: Vol. VI

May 26, 2012

The weeks are flying by lately. It’s crazy to think this is already the sixth edition of Products: that we are featuring on the site. Who knows where time goes anymore…
This week we’ve got 5 fresh products for you to check out. Take a closer look at Cinema Wheel Co.‘s 333 rear wheel, Sam Lowe’s signature grip from Wethepeople, the Caravela sprocket from Mutant, Madera‘s heat-treated cranks and Cooper Brownlee’s signature Twenty Four Seven bars from Colony. Check it!
[Read more…]

Products: Vol. III

May 5, 2012

Here we go again! This week we’re going to take a closer look at 5 fresh products from Cinema Wheel Co., Fit Bike Co., Sunday, Wethepeople and Mutant Bikes. I know you are trying to get the party started for Cinco De Mayo, so let’s get into this right now! Check it!
[Read more…]

Products: Vol. I

April 21, 2012

Over the years, I’ve definitely developed a big interest in the product side of things with BMX. Something about all the small details, specs and time that go into a product really gets to me just as much as riding these days. I’ve definitely had the opportunity to find out more about how products are made while interviewing brands and product designers as well as the chance to find out about products that the rest of the world only get a glimpse of online during events like Interbike and Frostbike. I was also given the opportunity to handle the Productivity section of DIG from issue 73-87 until recently deciding to step away to focus more of my attention on The Union. I decided I wanted to keep doing what I was able to do in those pages the last few years but turn it into a weekly column here on a smaller scale where I feature 5 products from 5 different brands. Give you all the specs, where to find it, how much and pretty much every other important detail. So here it is…. the first round of Products:. Check it!
[Read more…]

Product: Cinema Wheel Co. – AR/777 Rims

April 5, 2012

Looking for some new rims? Well, here’s a look at Cinema‘s new AR/777 rim that is available now. You can get all the details below. Straighten up!

“We just received our first shipment of AR/777 rims. AR/777 rims are 777 rims anodized in the USA with an aluminum oxide treatment used on AR 15 Assault Rifles. The aluminum oxide treatment bonds to the rim and is incredibly hard, increasing wear resistance for those of you who choose to run brakes. These rims are available in the USA exclusively through Greenhouse BMX. We’ll have more info about these rims up soon…” – Cinema

Print Ad: Cinema Wheel Co. Nathan Williams

March 28, 2012

Here’s a look at Cinema Wheel Co.‘s latest print ad featuring Nathan Williams and their new VX hub that’s out now. You can find this in the new issue of Ride UK.

Sneak Peek: Cinema Snapbacks

March 22, 2012

Here’s a sneak peek look at one of the two new Cinema Wheel Co. snapbacks that will be available next week! You can get a look at the other by clicking here!

Photo Booth: Cinema in Barcelona

March 14, 2012

Head over to the Ride UK site to check out 30 awesome photos that Nathan Beddow’s shot during the Cinema Wheel Co. trip to Barcelona a few weeks back.

Just incase you missed the video or want to watch it again RIGHT HERE.

Cinema in BCN

February 29, 2012

The Cinema team loaded up and took a trip to sunny Barcelona, Spain to cruise the spots and stack clips!

There was a lot of hype leading up to this video and I’m stoked it turned out just as good as expected. Hit play because this is the MUST WATCH OF THE DAY.

“The CINEMA BMX team took a short visit to Barcelona, Spain after the VANS Rebel Jam contest in December of 2011. Lucky for us the weather was perfect and the spots were plentiful. Special thanks to our amazing tour guide Fernando for taking good care of us and showing us some amazing spots. Featuring Sean Sexton, Corey Martinez, Dakota Roche and Nathan Williams… Mucho Fuego!

Filmed and Edited by
Will Stroud

Additional Filming by
Fernando Gomarin Olaiz

Photography by
Nathan Beddows
” – Cinema BMX

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