Demarcus Paul in New York City!

Demarcus Paul recently spent some time cruising in New York City in this fresh video for Adidas. Hit play as Demarcus gives you a look at what he got into with a ton of great riding and clean film work.

“A HAND FULL OF RIDING CLIPS WITH THE COMMUTE IN BETWEEN. Thank you @adidas and @adidasfiveten. HERE IS MY PERSPECTIVE OF NEW YORK, NY

Video filmed/edited : Doeby
Photography: Joey Cobbs
Produced by Adidas/Adidas FiveTen
Creative direct: DeMarcus Paul” – Demarcus Paul

Adidas coming through with a fresh one where Demarcus Paul tells his story of where he grew up, how he got into BMX and what he he did to get to where he is today and what keeps him going. Demarcus is such a good dude and this is such a good watch. Take a look!

“Pro BMX legend DeMarcus Paul found a family and community through his chosen action sport.

Despite growing up with no one who looked like him in the BMX community, DeMarcus has had a passion for BMX and BMX stunts since he was a child. Living in the moment and owning his space, DeMarcus has forged his own path, developed his own identity and found his BMX family. Now he’s changing the future of the sport for the next generation.

“To be accepted and treated like family around people that don’t look like me, don’t talk like me, but who share something… and that something is love and BMX.”

Join DeMarcus for a ride down memory lane and see how BMX not only gave him a platform but a community, too. BMX helped DeMarcus unlock his potential, and now he’s inspiring other young riders to reach their own summits.

Riders need shoes they can count on. Enter Five Ten’s SLEUTH bike shoe. The EVA midsole means all-day comfort on and off the bike. And thanks to the Stealth Rubber outsole and its Classic Dotty Tread, if your riding style calls for next-level pedal traction, the SLEUTH will keep your feet locked on, right where they need to be.” – Adidas

Here’s some awesome sponsor news for you! Adidas Five Ten have added Demarcus Paul to the team! Check out his official welcome video where it starts off with Demarcus briefly talking about getting the opportunity, then he proceeds to slay street spots. Check it!

“Ever wondered what it takes to become an X games medalist and one of the most successful street BMX riders to date? ​
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Check out this new biography on Five Ten athlete Demarcus Paul where he gives you the scoop, in his own words.​
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From a 14-year-old watching his cousin hop off curbs to a staple in the BMX industry; this is what it takes.​” – Adidas Five Ten