In this day and age, thanks to the advancement of technology we are constantly flooded with new videos from around the world all day, every day. The concept of a web video has a lot of different meanings and obviously a lot of quality differences between total shit and “why isn’t this on DVD?”… Every year, we see fewer and fewer DVD’s released due to many factors, most of which come down to money and the reach a video has as a hard copy versus being released online. Despite the cost effectiveness and the simplicity of releasing a video online, there is still a clear reason why DVD’s are being produced, and that’s because the quality is far beyond something that deserves being watched for a few days before it is quickly buried and forgotten in fast moving river of online content.
We have been hearing about Fit Bike Co.‘s 4th DVD release, “Holy Fit”, for quite a while now and we were excited for a lot of reasons about the video being released. Once we saw the final product, it was clear that this video wasn’t just another video project that costs had to be cut to make happen. Let’s talk about this for a little bit…

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