When it comes to BMX parts and products, traditionally the person buying the product only gets to see the product either in the shop they bought it from or a few photos online before making the purchase and seeing it turn up a few days later in a box. Only few ever really see where the product actually was made and came from before getting to that stage.
There are only a handful of brands that can say they produce their products in-house in BMX or, really, in the entire bicycle industry, and it goes without saying that it’s an interesting process to see.

We made a trip to the Profile Racing warehouse in St. Petersburg, Florida to catch a tour of the warehouse with Matt Coplon to see just where the hubs, cranks, sprockets, stems and a number of other products are produced for Profile and Madera. Between the freestyle BMX, BMX racing, mountain bike and even car parts they produce, there’s quite a bit to see from the stock to the crazy machines they use to produce everything from a piece of metal into a precision product.

Hit play, kick back and take the tour! Big thanks to Matt Coplon and Profile Racing for letting us come through!

Filmed and edited by Brett Rohlfing

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