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Shadow X Subrosa – Jamie Thayer “Crosscurrent”

November 20, 2025

Check out Jamie Thayer’s new Shadow Conspiracy and Subrosa video!

You can always count of Jamie Thayer to deliver the good stuff when he has a new video to check out. Here’s his latest for The Shadow Conspiracy and Subrosa from his sessions on his home turf in Michigan to spots down in Florida. Needless to say this has a good mix of tricks, keeping things interesting from start to finish.

“CROSSCURRENT – Two flows colliding; Michigan to Florida Energy

Jamie Thayer shreds everything and anything in front of him. Big moves, tech lines, rails, bails, and pure BMX is what Jamie’s riding and this video are all about.

Filmed by
Dylan Thayer, Ryan Chadwick and friends

Edited by
Dylan Thayer
” – Subrosa

Subrosa X Shadow – Junior Cunha “Brazilian Frequency”

October 7, 2025

Junior Cunha gets it done down in Brazil!

Here’s a fresh one from The Shadow Conspiracy and Subrosa‘s Brazilian connect Junior Cunha for your viewing pleasure. Hit play to watch Junior put his pegs and nose balance to proper use on spots galore!

“Subrosa/ Shadow rider Junior Cunha stays dropping footage! This is his third full edit since joining the teams a short time ago.

Junior puts in a ton of effort on his videos and makes sure he reps Brazil well!” – Subrosa

The theme of Brazilian Frequency was developed to showcase Brazilianstreet culture and our BMX lifestyle to the world, while also strengthening the connection between the community and Shadow and Subrosa in Brazil – Junior Cunha

Shadow Conspiracy – Trey Jones “Hands On The Wheel”

August 29, 2025

Trey Jones’s new “Hands on the Wheel” video for The Shadow Conspiracy!

When you see Trey Jones‘ name pop up on a new video, you know it’s going to be a Must See! Hit play to check out this 10 minute banger for The Shadow Conspiracy packed with street, ramps, pools and more that he puts to good use!

“Fresh off an amazing full part in the “Post Time” video Trey Jones is already back with another one as he travels around the world in search of spots to shred in the name of The Shadow Conspiracy and Source BMX.

Filmed by Ryan Chadwick, Veesh, Mike Mastroni, Marcel Andersen, and Tonash
Edited by Trey Jones

The first 30 orders at sparkysbrands.com or sourcebmx.com that contain a Shadow Conspiracy item will receive a FREE Trey Jones “Hand on the Wheel” poster signed by Trey!” – The Shadow Conspiracy

Shadow X Subrosa – Gage Sharp Welcome Video

January 30, 2025

Gage Sharp is now doing it for The Shadow Conspiracy and Subrosa!

The crew at The Shadow Conspiracy and Subrosa have officially added Gage Sharp to their teams. Gage had been on the Shadow Riding Gear team for a few years now, and it’s easy to see why they made the move on over to their frame and parts teams. Hit play to watch Gage cruise street spots galore to bring the news.

“No it’s not a typo in the title, this is Gage Sharp’s Welcome to Shadow AND Subrosa video all in one!

Filmed across the midwest with a few Miami clips sprinkled in Gage takes his infectious smile and wild tricks trick list from spot to spot and leaves you stoked to go ride!

Also today is Gage’s Birthday, so wish him a great day in the comments!

Filmed by many
Edited by Dylan Thayer
” – Subrosa

Burn Slow X Shadow Conspiracy – Jayden Mucha 2024

November 25, 2024

Jayden Mucha for Burn Slow and The Shadow Conspiracy!

Whenever you see Jayden Mucha‘s name pop up, you better be ready to click play on the video. Here’s a fresh batch of clips featuring Jayden going to work on street spots, roof tops and more to promote the new Burn Slow X The Shadow Conspiracy

“Jayden Mucha is not scared of a roof drop or two! He sends it in the name of Burn Slow and their new collaboration with Shadow. Watch the video then go check out their range of gloves, helmet, jersey, tees, etc on https://burnslow.co” – DIG

Wheels Of Steel X Sparkys Merger

October 25, 2024

Wheels of Steel and Sparkys have merged.

Wheels of Steel X Sparkys BMX Merger

Here’s some big news on the business side of things in BMX. Wheels of Steel (Source BMX, Snap Distribution, Stay Strong and Battle events) have merged with Sparkys Brands (Sparky’s Distribution, The Shadow Conspiracy, Subrosa Brand, Rand and Shadow Riding Gear) into one company. We received the press release that you can check out below. Essentially it’s bringing together two great entities in BMX and making it so they are both stronger and can support BMX even better utilizing all of their resources. This will definitely be interesting to see going forward, but you can get the details on everything right here!

“Merging to move the industry further.
Two powerhouse BMX entities spanning three countries are merging to navigate the ever-changing Global market and to evolve the way bikes are made and sold around the world.

The biggest goal with this new business model is to protect and grow the independent bike dealers while also building on Brand marketing, events, and reinvesting in BMX to grow our sport.

The Sparkys family of brands including The Shadow Conspiracy, Subrosa, Rant, and Shadow Riding Gear, and Sparkys Distribution have merged with Wheels of Steel Inc and their brands Source BMX, Snap Distribution, Stay Strong and Battle Events.
Sparkys Distribution has always had the Independent Bikes Shops backs since the early 90’s when we were founded. The Sparkys staff will remain in charge of all things IBD related and with this evolution will bring an increased support to Sparkys quality dealers. Our new approach brings higher margins, regional and global marketing support, readily available worldwide inventory, smaller minimums, reduced shipping rates and an overall experience that only Sparkys can create. This could only be achieved by creating something brand new, and the fact that two companies and cultures from around the world came together to achieve this proves that this is the right direction. This new group’s goal is to benefit all aspects of BMX. Wheels of Steel Inc brings to the table a shared passion for all things BMX, desire for growth and progress in the lifestyle and sport, logistics expertise, multiple shipping locations, software upgrades, global customer base, and the merger will enable the Sparkys Brands to access and share these aspects. They also host some of the biggest contests and jams in BMX. This merger will allow The Shadow Conspiracy, Subrosa, Rant and Shadow Riding Gear to focus on growing and developing new product ranges, teams, marketing, and new and exciting events. This will also enable our worldwide fans easier access to our products they desire.

Most importantly, all aspects of Sparkys Distribution, Wheels of Steel, and the brands themselves will remain rider owned and operated. With over 500 years of combined BMX experience, and with locations in the U.K., Germany, and the USA, getting our products to wholesalers, shops, and most importantly our worldwide fans will be easier than ever all while giving back and supporting the industry that got us here. “We grew up riding in UGP clothes and running UGP number plates, so we have always been influenced by Ron and his brands. We carried his brands on the day we opened our first store in 2003 and have had the privilege of getting to know him and his crew well over the years. We have talked openly about the challenges of having a BMX business so when Ron approached us with this idea, it was quickly obvious that we had to find a way to do it. We’re excited for this opportunity and look forward to executing our plans” – Rich Moore/ Wheels of Steel

“In the very early days of Source the main goal for our small crew was to make enough money so that we could go on more trips. As we grew as a company we remained committed to putting back into BMX, knowing how important it is to our sport. It’s been an honor to get to know the crew at Sparkys more through this merger process and to get to know that the passion for BMX is not only a shared past but also a shared vision for the future. BMX needs to be proactive in promoting itself and the market as of late has made that ever harder to achieve. This merger opens more opportunities for BMX on the horizon and I couldn’t be happier to be a part of it.” – Marc Moore/ Wheels of Steel

“The past 4 years since covid, everything in business has changed completely. Supply chain, MOQ, Price points, Staff cost, Margins, along with increased inflation, the list goes on. It has gotten to a point that unless we as an industry stop sitting on our hands and make massive evolutions in our business models, BMX as a lifestyle cannot thrive unless we change the way we do things. This is why we have chosen to be one of the first to set out to help BMX and our dealers for decades to come.” – Ronnie Bonner/ Sparky’s Brands

“We’re absolutely stoked about this merger and the exciting potential it brings for our brands’ product development. By combining our expertise, we can dive even deeper into creating next-level products that push the sport forward in new and innovative ways. This partnership gives us the freedom to invest in fresh ideas, expand our capabilities, and ensure riders everywhere have access to the best BMX products on the market. You can’t use up creativity. The more you use, the more you have.” – Greg Lanthorne/ Sparky’s Brands

“This is an amazing opportunity as far as our brands go. The Shadow Conspiracy, Subrosa have been staples in BMX for 21 and 18 years respectively and this will provide our biggest opportunities yet. We are looking forward to building on the success of Shadow Riding Gear and Rant BMX as well. A lot more of the fun stuff like travel and videos, but this new path also enables us to give back even more by hosting events and jams and supporting shops. I’ve personally been involved in BMX for 40 years now, and I want nothing more than for our industry to thrive and prosper and this is a big step in the right direction.” – Ryan Sher / Sparky’s Brands

Don Of The Street 2024 Highlights

October 21, 2024

The annual Don of the Streets Jam went down in New York City!

The annual Don of the Streets jam that Austin Augie has been throwing for years now, has had it’s final jam in the streets of New York City! The footage from the jam is starting to flow, and as expected it was a HUGE turn out with a ton of wild riding from random guys you have never seen before on up to the big name pros. Hit play to check out what went down and who rolled away with the money! We’ll update this with more videos once they surface.

“The final Don Of The Streets sure was special. Here’s 45 minutes of highlights from the streets of New York City for ya. We’ve never seen so many shoes go flying… Huge thanks to Austin Augie for all his work organising DOTS. Look out for more coverage on DIG very soon.

Video by Fred Murray” – DIG

“Don of the Streets! When it comes to street jams, DOTS is up there with the best of ‘em. Hundreds of BMX riders made the trek to NYC for DOTS the Final Don (Welllllll the Final NYC DOTS that is) So you know everyone went in. Get a load of the carnage and get ready for the next DOTS in Austin, TX. You heard that right. Hyped to hear the series will continue…See you at the next one!

Film/Edit: ‪@GrantCastelluzzo‬

Shout out to Austin Augie ‪@STUDIOAUGIE‬ for throwing such an awesome event

Thumbnail photo: Jordan Godwin” – Our BMX

“The Final DOTS NYC was hectic! So many people & amazing riding!
Here is a small glimpse of some of the madness that went down!

Huge thanks to Austin Augie for letting us get involved!

Looking forward to what’s next!
Don Of The Streets Austin Texas
” – Subrosa

“We took a crew out to NYC for Don of the Streets ’24 and it was insane. Sit back and enjoy highlights from Brett Silva, Diego Bravo, Adrian Varela, Julian Arteaga and more, with Aaron Ross interviewing a gang of people. Huge congrats to our boy Brett for taking the W two years in a row!

Video by Zach Krejmas
Additional footage provided by Our BMX / Grant C, and Jake Seeley
” – Sunday Bikes

Shadow X Subrosa – Miami Twice

September 25, 2024

The Shadow Conspiracy and Subrosa big dogs in Miami!

Here’s one we’ve been excited to check out! The Shadow Conspiracy and Subrosa Brand dropped Simone Barraco, Matt Ray, and Joris Coulomb in Miami to cruise the endless spots all around the city. When you get these three going to work on spots, you already know plenty of bangers are going down. Here’s a look at what went down!

“It’s been a minute since the guys were together on a trip so when we decided on Miami we knew we needed a heavy crew to go.

We joined Shadow Conspiracy and Subrosa pro riders Simone Barraco, Matt Ray, and Joris Coulomb together for a 10 day trip in the sun for a whole bunch of fun.

The vibes and production were over the top on the first trip, that as soon as it finished the guys wanted to go back for round two in the same city so “Miami Twice” was the plan.

Ryan Chadwick tagged along and documented the whole thing and chopped it together.

“Miami Twice” is the first video in a little bit from us, but it kicked off the feelings we all love of BMX and riding with homies and they guys felt right at home while being on the road together. More to come! 👀

Riders-
Simone Barraco
Matt Ray
Joris Coulomb

Film and Edit-
Ryan Chadwick
” – The Shadow Conspiracy

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