This is pretty rad! We’ve seen a bunch of different ways popping up to help support local businesses during the shutdown caused by COVID-19, and it really does help. Vans announced their new “Foot The Bill” collaboration program that gives shops, indoor parks and more the chance to design their own shoe that Vans can produce and sell with proceeds going directly to the business that you choose to support. So far it’s pretty much mostly skate related, but there are two BMX options that you can choose to support so far; The Wheel Mill and Kings Ride Shop! The shoes are designed on the classic Vans Slip-On with their own custom design. Up top you can check out The Wheel Mill’s logo, and down below is the Kings Ride Shop design! These are available on the Vans website now for $90 each. Sure, it’s a little pricier, but proceeds go directly to The Wheel Mill or Kings Ride Shop if you pick a pair up! Hopefully we see a few more BMX shops or parks pop up here soon! Either way, you can check out the full list of shops, parks, restaurants and music venues they have designs for right here!

“Dear Vans Family,
We know how important small businesses are: We were one. You helped us become what we are, and we want to help our community and extended members of our Vans Family during this difficult time. We have partnered with local and community-driven skate shops, restaurants, art galleries and music venues to support them with custom-designed Vans footwear. Net proceeds* from the sale of each pair of these very special Vans Customs will go directly to our small business partners in this time of need. With the purpose of continuing to enable creative expression, please join us as we lend a helping hand to our Vans Family.

Keep Going,
Steve Van Doren

*All proceeds less the costs of production and shipment will be paid to the local and community driven skate shops, restaurants, art galleries and music venues” – Vans