BMX Videos, Photos, Products, News and More

Fit Bike Co. – Augie! Balance

June 21, 2021

Fit Bike Co. are kicking off a new series with Austin Augie taking a behind the scenes look into putting in work or filming and shooting photos around New York City. Hit play and go along for the ride!

“In the first episode of AUGIE!, Austin Augie gives an inside look to how he finds the balance between riding BMX and shooting photos.

Dive into the streets of NYC with Austin Augie while he shoots for the most recent DIG BMX issue with New York’s notorious AMPM crew and films for a new FitBikeCo video part. Hustling like this is no easy balance!

Filmed and edited by Justin Benthien” – Fit Bike Co.

Source BMX Battle of the Brands 2 – Eclat Challenge Video

June 21, 2021

Here we go! Source BMX have begun uploading the Challenge videos for the Battle of the Brands 2 video contest! The challenge videos ranking is based on points from completing the different challenges on and off their bikes. Eclat came in 4th place in points, but based on this video they had a real good time! Check out what they got into!

“SOURCE BMX: ECLAT Challenges Edit 2021 / Battle of the Brands 2
4th place! Featuring: Jordan okane, Alex Kennedy, Jordan Godwin, Dan Banks, Peter Adam, Paul Robinson

All 4 Riding BOTB Edits are dropping 28th June!” – Source BMX

Raul Jula – Lurking Around

June 21, 2021

The Lurked squad dropped this fresh edit featuring Raul Jula going to work at two of his local parks. This one has a super relaxed vibe, but Raul brings a ton of dialed riding and style to the table, with a few guest clips from other riders mixed in there as well. Take a look!

Zeno Lehmann In Zurich And Barcelona

June 21, 2021

Mati Lasgoity uploaded this fresh edit featuring Zeno Lehmann going to work on street spots between Zurich and Barcelona. Two cities with incredible spots, and Zeno put them to good use! This has a pretty chill vibe, but it’s a real solid watch. Take a look!

“Since we traveled to Zurich we been working so hard in so many projects, one of them is our good friend Zeno Lehmann from a lil town outside of Zurich called Frauenfeld.
Young Zeno sometimes shy showed us how much he love to ride his bike and enjoy having fun with his crew and friends.
This video was filmed in Zurich and Barcelona because after we came back from Switzerland Zeno’s visit us to keep working on his video and visit the homies.
After 4 days he twisted his ankle and this is the video result filmed and edited by Santiago Arano.” – Mati Lasgoity

Ride PA – Bepiscrawdad

June 20, 2021

Ride PA dropped this new one that Rainer Etsweiler put together for your viewing pleasure. Filmed over the course of the past two years, this 12 minute mix is loaded with non-stop gems from the streets and a little park action. If you’re looking for grinds, this video is for you. Hit play and take it all in!

“Bepiscrawdad is a video project two years in the making by a group of friends from Harrisburg and Philadelphia. The project was spearheaded by Rainer Etsweiler, with additional filming provided by most of the riders involved and Dan Conway. The video includes sections from Rainer Etsweiler, Angus Tuttle, Griffin Mann, and Mike Stahl with guest clips from Sam Downs, Noah Doss, Paul Lichtenstein, Andrew Thompson, Jesse Romano, and Grant Castelluzzo.” – Ride PA

Michael Mogollon On Demolition Parts

June 20, 2021

It’s been an interesting day for news today! Demolition Parts have just announced that they have added Michael Mogollon to their team! This should mean we’ll be seeing more of Michael in the future. It seems like he kind of came out of nowhere this past year or so, and the dude absolutely shreds! Check out the official word from Demolition below.

“We are very pumped to add Michael Mogollon to the Demolition Family! Michael is an all-terrain shredder from Colombia, who is full of stoked on and off the bike. We can’t wait to throw him in the van and get him in the mix. Video in the works.” – Demolition Parts

Nick Bruce OFF Total BMX

June 20, 2021

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Here’s a bit of surprising news for you. Nick Bruce has announced on Instagram that after 6 years with Total BMX, he has decided to pursue a new opportunity with another brand. Nick doesn’t specify what brand it is, but hints that it’s something closer closer to home. Obviously any U.S brand would be closer to home that Total BMX based in the U.K. However, with Nick being from Ohio, we could see DK Bicycles as a possibility. It’s hard to say though, with Nick making it into the Olympics for Team USA we’re sure he has been getting some interesting offers from all over! We’ll be keeping an eye out to see just who he’s riding for and keep you posted!

New Distributor Fifteen Distribution Has Been Launched

June 20, 2021

Here’s some interesting news that we spotted on Instagram. It looks like Chris Riesenberger, Montana Ricky, Mike Brennan and Sean Curran have all teamed up to launch a new BMX distributor company called Fifteen Distribution. As some of you know, Chris was running the sales show over at Blackout for years before being let go unexpectedly a few months back. Mike Brennan and Sean Curran are co-owners of Merritt and Montana Ricky has been holding down sales for Merritt since the brand launched a few years back. Between the four of them, they all bring A LOT of industry knowledge and history to the table from practically every direction as riders, product development and design, sales in every link in the supply chain and more.

It appears Fifteen Distribution is focused on Merritt and Theory Parts (a sub brand of Merritt) right now, but we could imagine them adding a few brands in the future if things go as well as it should. Things in the industry have been changing up quite a bit these past few years thanks to technology and the internet making it a lot easier to manage every aspect of running a business, and it seems a lot of brands have their own in-house distribution setup, making it so they can directly work with shops and mail-orders ensuring they can supply the volume and the speed of delivery that is demanded now days. With virtually every brand selling direct to the customer or direct to the dealers as either a brand or their own distribution company.

The pandemic has been a double edge sword for the business side of BMX. Sales have never been easier due to a huge increase in demand, but the production side of things has been overwhelmed causing huge delays in manufacturing, price increases and ridiculous wait times for delivery due to a shortage of shipping containers and boats, which is why you have been seeing so many “sold out” notifications lately. 2021 and 2022 will likely be interesting years due to these issues.

Overall, this is an exciting new partnership that could be real good. Check out what Chris and Montana Ricky have to say about the news below!

“I used to run a bunch of retail shops in the 90s with my friends. In dealing with vendors and reps you really learn a lot. You get some good ideas from good reps. You also get even better ideas from the bad ones with all the industry bullshit not to do. Later in life I owned my own shop for 13 years. When it’s your own money to lose it takes on an even greater dynamic and we respect that. I feel like I held my reps to high standards and willingly punished the reps who didn’t live up to that regardless of how much they thought I “had to have” their brand. The last year in the cycling industry was pretty crazy, and I think most of my friends that own shops are really considering their vendor partnerships and where they want to spend their dollars going forward. I always thought it sucked when work turned into work when it could be fun, and I think myself and Montana Ricky being ex shop owners really understand it like nobody else could. We welcome all your ideas for us and you will be heard. Together we can make this everything we think a vendor should be. With the brains of Sean Curran and Mike Brennan and their insane work ethic, together with Ricky and myself, we’d like to welcome you to be our partners in Fifteen Distribution.” – Chris Riesenberger

“I’m thrilled and happy to announce @fifteendistribution a company that’s there for the shops. If you know anything about me you will know that I am in love, addicted and all about the SHOPLIFE. I talk, breath and even sleep bikes. This new beginning here is something that will be for everyone, bike shops, core shops and even the most over looked “Mom and pop” shops. Now that we have @reezbmx on board I know his passion, experience and love as a bike shop owner is a combination that can’t lose. So if your one of the SHOPS We talk to or We text, email with or FaceTime. This new company is for you so tell US what you WANT and I promise you I’ll give an HONEST answer even if it’s something you don’t wanna hear… Love you all can’t wait to start this new adventure with you…” – Montana Ricky