On The Horizon Archives

On The Horizon: Brotherhood BMX

October 30, 2015

If you haven’t caught on by now, we’re huge product nerds here at The Union and we’re always keeping our eye out for new and interesting products that are worth getting a look at. About a year ago, we caught wind of a company out of Russia called Brotherhood (or BRZRHD) that are producing a few products that are not only unique, but high quality. With that being said, their product line is a pretty small, but quality and one we have been really impressed with. We were very curious to know just what this brand was all about, so we got ahold of one of the brothers from Brotherhood to find out just what they are about and what they have planned. Let’s take a look!

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On The Horizon: Cult

October 15, 2015

It’s been quite some time since we’ve done one of these On The Horizon pieces where we catch up with a brand to find out what they have going on these days and what’s coming down the road. The other day, the guys over at Cult released their brand new website along with their full range of 2016 product from complete bikes to frames and parts. Between that, Cult celebrating their 5 year anniversary a little while back and the constant flow of projects that the team and brand are working on, we felt like it would be a good time to hit up the boss man, Robbie Morales, and talk about what Cult has going on these days and to get a good look at some of the new 2016 product. So, if you’re curious as well… Let’s get into this!

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On The Horizon – Pandect Zine

May 16, 2013

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I think at some point, a lot of us in BMX dream about doing something more with it. Not just riding, but getting into the other things from the photography, writing, filming and editing, design and everything you can some how tie into this crazy lifestyle we live. Cory Beal is one guy from Canada who has always been doing everything he can with BMX from being a sponsored rider and traveling all over to running the media game through Repset while managing side projects like screen printing.
One thing about Cory that I’ve always been a fan of is that he’s ALWAYS cooking on a new project and when he gets into something, he’s usually going at it balls deep and making sure it is done right.
A few weeks back we were talking about his new venture, Pandect which is a limited edition zine that he officially launched today. The first issue is ready to ship, so we figured it was a good time to talk with Cory to find out just what he’s got going on with this one… Let’s take a closer look!

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On The Horizon: Freed Bikes

March 26, 2013

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Over the last few weeks, we’ve been seeing more and more of a new Arizona based brand that’s getting the ball rolling with a line up of some quality American made products and a team loaded with up and coming shredders. Obviously, like everyone else, we were asking ourselves “Where the hell did Freed Bikes come from and what are they all about?”… So we got ahold of them to find out their story. Turns out that this new brand is already making some real solid moves forward with a strong belief in quality over quantity and the goal to help BMX grow over take it for all its got. Let’s take a closer look at this brand in this new On The Horizon!

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On the Horizon: Oldscool

March 12, 2013

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It’s kind of crazy to think about how much has changed between the 80’s, 90’s and 2000’s in comparison to today. It’s weird to think that BMX is just starting to get to a point where it really has some solid points of history. There’s a lot of riders out there that have been riding for 10+ years now days and I think as we all get older (myself included) we’re starting to see more and more love for the nostalgia of “the good old days of BMX”. A few weeks back, a huge blast from the past surfaced with Hal Brindley and Leigh Ramsdell at the reigns announcing that they would be bringing 2B, Play and Useless clothing back all under a new venture called Oldscool BMX.
Now, I’m sure a ton of kids are looking at this news like “What the fuck is 2B, Play and Useless?” or “Who the hell is ‘Hal Brindley’?” Which, I guess I can’t blame you since there’s a good chance a lot of these names were well known names in BMX before you were even born, but still… If you have an appreciation for Do It Yourself BMX, or even things that helped get BMX to where it is today, this should get you stoked.
With things with Oldschool really taking off fast thanks to a very successful Kickstarter, I figured it would be a good idea to get ahold of Hal and Leigh and find out just what they’re planning on doing with the program. Take a peek because good things are coming!

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On The Horizon: The Daily Grind

January 21, 2013

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I think at some point in every BMX riders life, they dream of starting their own company. 99% of the time the idea never really goes beyond that. That wasn’t the case from Jon “Gremlin” Betchtold who almost accidently started The Daily Grind. What started out as a website for him to post photos and videos eventually lead to a hub guard. Shortly after that, bar ends, a hub and a pedal. It’s awesome seeing how ideas can grown and change and when those ideas are left to a guy who actually rides, seeing quality being the main concern is even better. The Daily Grind might be a new name to what is commonly referred to as a flooded market, they’re doing things different than the cookie cutter brands that have been coming and going pretty quick lately. I decided it was time to find out what this operation was all about and to give you guys a little background on what they’re all about. Let’s take a look!

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On the Horizon: We Are Orange Juice

January 7, 2013

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One thing I always get really stoked on is when people are going out and making their ideas and dreams happen. I’ve been a fan of Roy Van Kempen for quite a while and the website him and Tom Lammerse started a while back called We Are Orange Juice. Since it’s launch, they have been making moves to keep things fresh. A few weeks ago announced that they would be starting a full on lifestyle brand to accompany their blog with clothing and accessories sharing the Orange Juice name. I was really impressed with what they were able to produce for their first collection, so I decided it would be a good time to catch up with Roy to find out more about the brand, how they got moving in this new direction, the process of making it and happen and where they are going with it. Let’s check out what he had to say!
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On The Horizon: Proper Bike Co.

November 8, 2012

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The first thing I always think of when I think about Proper is their hubs. I’m not sure why that stands out, but I just remember back in the day seeing somebody spinning their front hub and it spun for a few minutes. It was the craziest thing, and I have always held that as a indicator in the quality of products the brand has produced since their inception in 2002. Over the years Proper have grown from a small company to a worldwide brand that has continued to always focus on quality over quantity.
I was recently talking with brand manager, Jamie Cameron, and he was giving me a little insight into some of the new projects they were cooking on. While we were talking about things all I could think is that they were well overdue for an On the Horizon. I know Proper is a well known brand, but I don’t think too many people really know too much beyond their products available and the team. So I tossed out the idea and we went to work.
This one is pretty special because not only do you get a real good understanding of the brand, we’ve also got a bunch of SNEAK PEEK shots of their new products that aren’t available yet, but will be soon. So let’s get into this already!
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