Oh hell yeah. This is something I’ve always wanted to do but it looks like Aaron Nardi and ESPN BMX beat me to it! They’re going to start doing a series called Behind the Scenes where they give you an in-depth look at different things around the BMX industry. They kicked things off with a look at The Shadow Conspiracy and where they came from. This is a must see for sure!
Intro by Kurt Hohberger – Interview by Dave Paterson
Over the years, there have been a handful of products that really stood out and have become “that product” that everyone knows as the perfect example that was eventually reproduced by a handful of other brands with minor tweaks and branding changes. For example, we could look at products like S&M’s Slam Bars, Odyssey’s Twisted PC pedals and Profile’s cranks. There’s one product that I think fits into this category that you without a doubt have either ran on your bike, or know a few people who do. That would be the Shadow Conspiracy‘s Interlock half-link chain. Since its release, it has been duplicated and replicated fairly unsuccessfully by a handful of brands and Shadow have stayed on top with making beneficial tweaks to make it stronger and better than before. Dave figured it was time to catch up with owner Ronnie Bonner to find out more about what exactly makes this chain one of the legendary products of BMX. So let’s take a look and what he had to say…
BMX definitely lost a great one…
“After a long hard fight Mr. B lost his battle with cancer yesterday evening. Some of you may not know but Mr. B was Ronnie B’s father and a main part in many brands from UGP, to The Shadow Conspiracy and of course Subrosa. UGP was created in Mr. B’s garage, and since then he has worked full-time with Ronnie. He was such an important role in creating all the brands and Sparkys Distribution. Words can’t describe what a great man he was and how important he has been for me, Subrosa would not be here today without his support. Thank you Mr.B Rest in Peace.” – Ryan Sher
It’s finally here…
“Trey Jones, Ben Hucke, Ryan Sher, and Seth Kimbrough took the road less traveled when they headed out to Moscow, Russia for 14 days. Add in owner Ronnie B., photographer Ryan Fudger, and myself, and it made for one of the most memorable trips we’ve ever had. Check it out!
Huge thanks to Evgeny and Sasha at Hellride Distribution for making this one possible!
Filmed and Edited by Ryan Chadwick
Additional Filming by Ben Hucke
The Animals – It’s My Life
Peter, Bjorn, and John – (Don’t Let Them)Cool Off”
Over the course of the last few years, The Shadow Conspiracy and Sparky’s Distribution have been becoming more and more popular in BMX. Not only do they have plenty of products and a killer team under the Shadow name, they have brands like Subrosa and Mutiny under the Sparky’s name. They also have a bunch of real good people behind the scenes keeping things going from day to day like Ronnie.
Over the last few years, I’ve had the chance to get to know Ron Bonner who is a huge driving force in these brands and I finally got the chance to talk to him a little bit about the workings behind these two brands. So check out what he had to say in this On the Horizon…