One of the biggest perks to working in the BMX industry is that there’s a good chance you will be riding a dialed bike with all the latest and greatest from the brands you represent. One of the perks of running your own brand is that you can ride a dialed bike with all the parts you spent months and months working on developing from idea to the final product. Ryan Sher has been riding some real nice bikes over his career and you better believe as brand manager for Subrosa he is keeping his bike running smooth with all the latest parts they’re cooking up down in Florida. Ryan just built himself up a brand new Villicus Prime II, so we figured it was more than a perfect chance to catch up and get a look at this unit he’s running these days! Let’s get to it!
Name: Ryan Woodstock Sher
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