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Shadow Conspiracy & Subrosa – BMX World Tour: Southwest Flyer

February 3, 2017

It looks like The Shadow Conspiracy and Subrosa teams will be hitting the road to continue their BMX World Tour. This time around the crew will be starting things off in Arizona and making their way to Southern California! Get the full details below!

“The Shadow & @subrosabrand World Tour rolls through the Southwest United States this March with stops in Glendale, Arizona and San Diego, California. Come out and ride Glendale X Court on March 5th and Chicano Park in San Diego on March 9th. Shadow riders Simone Barraco (@simobarraco), Trey Jones (@treyjonesucks), Joris Coulomb (@joris108), Mark Burnett (@mark_burnett), Matt Ray (@matt1ray), and Albert Mercado (@albertmercato) will all be in attendance and we’ll have PLENTY of free stuff to give away. Special thanks to all the shops involved for supporting this and we can’t wait to see you all out there! #theshadowconspiracy #bmx #shadowsubrosaworldtour”

Shadow Conspiracy and Subrosa – BMX World Tour In California

January 31, 2017

The Shadow Conspiracy and Subrosa have teamed up for another World Tour stop! This time around riders from both teams loaded up and made a trip to a couple shops and skateparks around Southern California to ride and hang out with the locals! Here’s the video giving you a look at the riding and good times that were had from the trip! Plenty of dialed riding to take in, in this one!

“Hit play and watch as the Shadow and Subrosa BMX teams join forces in California on the first stop of their new World Tour series.

With riding from Simone Barraco, Lahsaan Kobza, Mark Burnett, Matt Ray, Eric Bahlman, Albert Mercado & Johnny Atencio, the crew headed to three amazing Southern California shops to ride with the locals and spread the good word of Shadow and Subrosa.

A huge thank you goes out to Epic BMX, Inky’s Bikes, and The Skate House for inviting us in to your amazing shops and to all the locals who came to shred. It was amazing meeting you all and we hope to see you all again soon!

Filmed by Ryan Chadwick
Edited by Tammy McCarley

Music:
Vanilla
“Fuji”
Origin
http://vanillabeats.bandcamp.com
”

Backyard Session at Trey Jones’ with Shadow and Subrosa

January 20, 2017

You know when a session is going down at Trey Jones‘ backyard ramp, good things are going to happen, especially if The Shadow Conspiracy and Subrosa team rolls through! Hit play and check out some of the wild riding that went down in a recent session.

“Trey Jones’ backyard is slowly becoming a piece of BMX folklore akin to Beringer’s yard, the old Little Devil bowl, or the T-1 ramp. For how small it is, it offers so so much.. While in town for the annual Sparky’s Jam, member of the Shadow and Subrosa squad got in a full day of great times and high-level bicycle riding.

Featuring Trey Jones, Simone Barraco, Matt Ray, Johnny Atencio, Lahssan Kobza, Mark Burnett, Kyle Hart, Jabe Jones, & Keandre Lindo in Trey’s backyard paradise.” – Ride BMX

The Shadow Conspiracy – 2017 Tire Collection

January 18, 2017

The Shadow Conspiracy just sent through this short but sweet video giving you a look at their Strada Nuovo, Valor and Contender tires that are available now! They also enlisted their team riders to stack a few dialed clips of them putting the tires to good use! Hit play, get some details on the tires and take in the riding!

You can learn more about the tires right here.

“The 2017 Shadow tires collection is truly our best yet. Featuring the strongest and most dependable tires we have ever made, there is a tire to meet every riders need. Need some proof? Watch our 2017 Tires Collection video and let Simone Barraco, Lahsaan Kobza, Mark Burnett, Matt Ray, and Eric Bahlman show you.

Music:
Guest
“Ziplines”
Glory Days
“

History of The Shadow Conspiracy’s Half-Link Chain

December 26, 2016

Do you know the history of the Half-Link BMX Chain? The first half-link chain was the Interlock chain from The Shadow Conspiracy thanks to Byron Anderson and Ronnie Bonner. Here’s a video where Ronnie sits down to talk about how the half-link came to be, the challenges it had to get past and more. If you’re a product nerd, you’re going to be into this one for sure!

“The Shadow Conspiracy broke new ground when they released the first half link chain back in 2004, but it was no easy feat. From countless trips to Asia to meet with factory owners, to having to physically re-tool the pre-existing machines in order for them to produce these weird new half link style chains… it was a long road for Shadow. They truly innovated a product that changed the face of chains forever, even for bicycling inductors outside of BMX! This is the story of how the Shadow Half Link Chain came to be, told be the none other than the company’s founder/owner, Ron Bonner.” – Ride BMX

Shadow Conspiracy – Johnny Atencio: Los Angeles Dreaming

December 13, 2016

If you haven’t picked up on Johnny Atencio yet, we’re going to tell you that you really should have this guy on your radar. Here’s another really dialed reason! Hit play to watch Johnny slay spots for The Shadow Conspiracy where he slays a bunch of rails and cooks up some real solid lines. It’s safe to say Johnny isn’t scared to send it! Check it!

“Johnny “Ice” Atencio popped up on our radar over a year ago when he put out some savage footage which welcomed him to the Shadow and Subrosa squads, but also included one of the biggest crank arm grinds I’ve ever seen, still to this day. Fast forward a year and a half later and Johnny is killing it harder than ever. Fresh off his move to Southern California he linked up with Fernando Olaiz for 3 months straight around the L.A. area and quickly stacked up this heater for The Shadow Conspiracy. Johnny is not scared and will make a quick snack out of that gap-to-rail you’ve been eyeing up down the street from your house, but that’s not all he can do. Get familiar with Johnny Atencio in this interview we cooked up, young ICE is just getting started…” – Ride BMX

Quicky: Matt Ray

December 3, 2016

matt-ray-bmx-bike-subrosa

It has been a while since we last caught up with Matt Ray. Since we did that interview, things for Matt have changed up pretty heavily. As most of you know by now, Matt was recently given the well deserved bump on up to The Shadow Conspiracy and Subrosa Pro teams after crushing it for years. Add in that he has been working on some cool projects with Clif Bar, putting in work at college and more, we figured that was more than enough reasons to hit him up to see what’s new! It’s safe to say Matt has been on fire lately. Let’s see what he had to say.

Matt! Long time no talk. How’s it going? It seems like you have been plenty busy lately!
Yeah man, it’s been a while! I’m doing good just getting ready to deal with a New England winter at the moment, haha.

I feel you on that one. Minnesota winters suck, too. Last week your Welcome to The Shadow Conspiracy Pro Team video dropped and it’s safe to say it blew people away. How long did you work on that project for?
Oh man, I’m so psyched that dropped! The past year we have been traveling all over filming for that. I think we filmed in 4 different countries for it, which was crazy to me because I have never really worked on that big of a project before. I’m really happy with what Chadwick did with the footage, and how it turned out.

Did you go into the video with anything on your mind you wanted to make happen specifically for this video?
I definitely had some tricks in mind that I was hoping to get done. Luckily we went to spots that made them possible and they worked out. I like just riding new spots and thinking of something I think is cool to film. It gives me an excuse to work on tricks that otherwise seem impossible, too.

matt-ray-seat-grab-bmx

Out of that whole video, do you have any favorite clips? Any good stories from filming for the video that we wouldn’t know just watching the video?
There was one trick I tried for the first time in Arizona and couldn’t get it. I came back to Boston, and got it the next day, so I booked a plane ticket right back. I took only a small bottle of water into the Arizona summer thinking it’d be a one and done. Eight hours of filming later, I ended up in the hospital suffering from dehydration and exhaustion to the point my kidneys were on the verge of shutting down. I left against the doctor’s will to catch a midnight flight back to Boston. After only two months of specialists and doctors, I was back to normal, haha.

That’s insane. I had no idea that happened. Now that you’re back to health and wrapped up filming for that project, do you have any trips or other projects lined up with The Shadow Conspiracy crew?
Nothing yet. I just got home from a trip down to Florida with the crew. We all kicked it and filmed an edit on Trey’s insane backyard set-up which will drop soon. I also just did New England’s Sparky’s jam with Mark Burnett, so that was dope. We talk about travel for 2017, but nothing official yet– just everyone throwing out ideas for where they’d like to go.

Do you have any trips or other projects lined up with the Subrosa crew you’re looking forward to?
Since you asked, haha, I’ll say it here first, I’m extremely thankful to be in the beginning design phase of some signature products (a seat and bars) which will drop in 2017 if everything goes as planned. We are also going to start filming soon to work on new projects for products and what not.

matt-ray-toboggan-bmx

That’s rad. We saw a prototype at Interbike, but that got shut down with a cease and desist real quick. Speaking of trips, Word on the street is that you will be at Simple Session this winter. What are you most looking forward to for you trip to Estonia?
I’m so psyched to make it back out there! I just can’t wait to kick it with everyone out there, it’s always such a good time to see everyone. Riding the amazing course out there will be so sick, too, and the locals are amongst the most stoked in BMX and very hospitable to us.

How do you feel about contests? Is it something you’re into and “train” for, or do you more go for the fun of it?
I definitely enjoy riding contests.. I ride my local park Rye Airfield before I dip out to contests and just get comfortable riding big ramps again. I always tighten up on my diet and nutrition, too (one thing I took away from the whole hospital scare). I never watch what other people are doing and think like, “Oh shit. I gotta put together a good run to beat this dude.” I usually just try to do the best run that will make me psyched on my own progress. Overall I just think contests are a good time.

Other than Estonia, is there anywhere you want to get to over the winter as far as travel goes?
I definitely want to travel a bit this winter. Hopefully go kick it on the West Coast for a few weeks. I want to try to plan something over seas too– just not sure where yet.

You have been working with CLIF Bar on some events lately, right? Can you tell us about how that all came about and what the overall goal of the events are?
A marketing manager in the Northeast used to ride and asked Beau of Rye Airfield if there was a rider who could show him the ropes of today’s BMX. Beau referred him to my mentor in business, Patti Burris, to see if I’d be interested in collaborating on an event. CLIF contacted us and we met up and brainstormed some ideas and after I told him I have always wanted to give back and asked him for the opportunity to do that, he gave me creative freedom and tons of support to realize my vision of an BMX series that would make a direct positive impact on the sport by getting kids on bikes.

The clinics were so successful (350 kids on bikes), we’re working on a bigger 2.0 version for the Spring. I’ll let you know when I have more to share.

That’s rad. Looking forward to seeing what comes from that. You just wrapped up your first semester of college, right? How did that go for you? What are you planning on majoring in?
I love college. I never really planned on going to college but my liberal riding schedule made it possible to have the time, and with the business matters which come up when you become a pro rider, I wanted to understand the behind-the-scenes machine for myself. One of the things I’m most proud of this year is to have taken what I’ve learned in business from college and have been able to apply it to what I’m doing in BMX.

Currently, my major is undeclared. I’m interested in marketing, entrepreneurship, and business, so I’m taking basics until I decide which path is the best for me.

Not a bad route to go with school. Going back to the thing about your kidneys and everything, the level of riding and tricks you’re doing has to be pretty hard on your body. What are some of the things you do off your bike to help keep you rolling?
I eat healthy, drink protein shakes and go to the gym daily. I am hyper-conscious about stretching and warming up before I send myself to try some trick.

matt-ray-tuck-no-hander-bmx

Other than school and hitting the gym, what have you been getting into off your bike?
I don’t have a lot of time outside of riding and school, lol, but I enjoy going on adventures with my girlfriend and friends. A group of us just hiked Mount Monadnock, and in the summer I spend most of my free time at the beach.

How can people keep up with you these days?

Instagram (@matt1ray) is the best platform for riding news and actual interaction. My Snapchat is mostly for my friends and family. I don’t do Twitter, and I have a Facebook but don’t interact on there a whole lot.

I’m in the final stages of dropping my website, too, and I plan to dedicate time to that daily, so that will be a great place to stay in the know about anything i have going on.

That about wraps it up! Do you have any shout outs or thanks?
The usual suspects plus a few. My sponsors: Shadow, Subrosa, and Rye Airfield. Ronnie Bonner and my TMs Ryan Chadwick, Ryan Sher, and Beau Lambert. A couple of friends in the industry who keep me looking part, haha, Mark Losey and Ethika. My family, my mentor Patti, my girlfriend, Deb. My new good friend, Nick, at CLIF Bar. And lastly, I’d like to give a shoutout to my local Hadley Park crew who have been so supportive: Maicol, Aaron, Trevor, Eddie, Pablo, Zach, Brian, Lil Ben, and Blue.

Shadow Conspiracy – Invisa-Lite Pro Insoles

November 29, 2016

The Shadow Conspiracy have spent the past few years developing a new range of protective gear to help your stay on your bike longer, safer and more comfortably. The Invisa-Lite series features a number of products from shin, knee and elbow pads, ankle and wrist wraps, and now insoles for your shoes. When you ride BMX, you’re putting A LOT of abuse on your feet as they absorb a lot of the impact that is disbursed by your bike as you land. The Shadow Conspiracy took that knowledge and used it to develop these insoles that absorb that impact better than traditional insoles found in shoes. Above is a video showing you the details and a little bit of the science behind these, and below you can get more details and a better look at the insoles.

“Shadow is proud to introduce to the world our new Invisa-Lite Pro Insoles. Designed to keep your foot secure and stable while providing support and impact defense, the Shadow Invisa-Lite Pro Insoles are the FIRST insole made just for BMX.

Engineered with an ergonomic shape featuring a deep heel cup and mid arch that evenly distributes weight, alleviating joint stress during the heaviest impacts. The Invisa-Lite Pro Insole come equipped with Stabalite and ShockFoam Impact Proof Protection materials Shockfoam ensures that the force of the impact is ABSORBED, not rebounded while molding to the shape of your foot. Stabalite cushions and stabilizes. Layered together with a moisture wicking upper fabric, all three materials work together to guarantee high performance, protection, durability and ultimate comfort.

Need evidence? Watch the video and get knowledgable then head to your local Shadow dealer or the Shadow Web Store and pick up a pair for yourself today.”

the-shadow-conspiracy-invisa-lite-pro-insoles-shoe

the-shadow-conspiracy-invisa-lite-pro-insoles

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