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Brad Simms – Welcome To Adidas

January 18, 2021

Here’s some news that we’re sure nobody saw coming! Brad Simms has been added to the Adidas 5.10 team (we’re not sure what 5.10 is, exactly). Adidas hasn’t really had much of a presence in BMX for years, at least not in the U.S, so this was a surprise when the link popped up for me to check out. This welcome video to bring the news is more lifestyle type shots, but as always, Brad delivers with some hammers that he makes look effortless! Take a look and get stoked. 2021 is going to be another banger year for Brad and we couldn’t be more stoked.

“We are proud to welcome Brad Simms to the adidas 5.10 team.

The 2 times Games medalist and 2020 #NoraCup “Rider of the Year’ marks a new chapter for Five Ten as it enters BMX.

We wanted to welcome Brad to the team with an edit of spots his fans would recognize and one that would serve as a wrap up to 2020, setting the stage to go bigger in 2021.

Brad joins the #BrandOfTheBrave alongside a global roster of the world’s best riders and marks a new chapter in the story of Five Ten.

“I’m looking forward to repping the brand at the highest level, creating projects with other riders on the team and doing my best to embody what it means to be a top athlete and inspire new people to get into BMX.”

#welcometotheteam #bmx

Discover more about Brad’s shoes of choice the ‘Sleuth Canvas’ and ‘Sleuth DLX’ and the full Five Ten range at adidas.com/Fiveten.”

Fit Bike Co. – Brad Simms 2020 Best Biker

December 30, 2020

2020 was NOT a good year for a lot of people, but Brad Simms had one hell of a banger of a year. Amazing riding, picked up some very well deserved sponsors and won a ton of awards for obvious reasons! Fit Bike Co. compiled Brad’s craziest Instagram clips from this year all packed into a video for your brain to melt. Hit play and get ready for 2021 because we can only imagine Brad is just starting to turn up the heat.

“Brad Simms did the damn thing in 2020, so we wanted to do our part to put some of that pop in one place before we pop bottles to usher in the New Year. Congratulations on all of your accomplishments this year Brad… NORA Cup Rider of the Year, Vital Rider of the Year and even more importantly, The People’s Champ!

Rider: Brad Simms
Edit: Charlie Crumlish
” – Fit Bike Co.



Fit Bike Co. – F-Log: Stuck In A Police Chase

December 15, 2020

Fit Bike Co. coming through with another F-LOG for your viewing pleasure. This time around we get a look at what Brad Simms and Charles Littlejohn get into while cruising spots with Miki Fleck, Ryan Mills and more. Hit play to check out all the riding, laughs and more that went down.

“Jump in the van once again for a session with Charles LittleJohn, Brad Simms, and United/FourDown rider Miki Fleck. This F-Log almost took a rough turn, we had a CLOSE call with a driver fleeing the police.” – Fit Bike Co.

Fit Bike Co. – F-Log: Max Miller VS Denver Concrete

October 30, 2020

Fit Bike Co. coming through with a fresh F-Log from the road trip Brad Simms, Ethan Corriere and Justin Spriet have been on. This time around the crew is in Denver with the addition of Max Miller and John Nelson! Here’s a look at some of the riding these guys got into! We would imagine we’ll be seeing the full video from this trip real soon! Until then, check this out!

“As Brad Simms, Ethan Corriere, and Justin Spriet made their way to Denver in the Fit van, Max Miller and John Nelson were flying overhead to join them. With the full squad ready to go, filming commenced. Something new in the works…Stay tuned.” – Fit Bike Co.



Fit Bike Co. – F-Log: ABQ Pit Stop

October 23, 2020

Fit Bike Co. coming through with another F-Log from the trip Brad Simms, Justin Spriet and Ethan Corriere took. This time around we get a look at some of the riding the guys got into during their time in Albuquerque! Hit play to take it all in, with a few laughs mixed in there for good measure.

“Justin Spriet, Ethan Corriere and Brad Simms make a pit stop in Albuquerque on the road to Denver. The spots were good, the locals were tight, thanks for the times! Check in next week for a F-Log from Denver.” – Fit Bike Co.

Fit Bike Co.- F-Log: Road Trip Vibes

October 16, 2020

Fit Bike Co. coming through with a fresh F-Log. Hit play to check out what Brad Simms, Ethan Corriere and Justin Spriet got into while cruising spots around Phoenix in this raw cut. It sounds like this is the first stop of a road trip, so expect to see a few more of these F-Logs, then a full edit packed with the bangers. Until then, enjoy!

“Peep the adventures on the road to Denver, Colorado for a week long trip. First stop – Phoenix, Arizona!

Big shout out to Bobby Kanode, Troy Blair and Dean Watson for the spots and good times.

Riding from: Ethan Corriere, Brad Simms and Justin Spriet” – Fit Bike Co.



Unclicked Podcast – Brad Simms

September 28, 2020

Oh yes! Here’s one we’ve been waiting for. The Unclicked Podcast caught up with Brad Simms to do a proper interview to talk about everything from how he got his start in BMX and how BMX kept him going and not getting caught up in trouble, to traveling, filming and everything. This also covers a lot about the ups and downs of being a Pro rider as well which is really interesting, considering Brad has been having a hell of a year now that he’s on Fit Bike Co.. Hit play and give this a listen because it’s a super good listen.

“Our first fly-in guest. Brad Simms has, bar none, been our most requested guest and it just so happens that he won himself a NORA Cup Award…so I hit him up and we made it happen. Enjoy!

0:00 – Intro / Why Brad is here
2:19 – “For a while I was kind of angry”
5:30 – Brad’s torrid background
10:00 – Where the travel kicked off.
16:10 – Sleeping on dirt floors in Indonesia
19:45 – Getting stuck in Kyrgyzstan for a month
24:45 – Traveling having an adverse effect on his career.
29:10 – “I’ve been told no by 90% of the companies in BMX”
33:15 – “If I can’t make it happen in six months, I’ll fade out…”
37:55 – Brad’s approach to the insta clips he films
43:10 – Doing it for the likes
46:50 – How did he end up on Fit
49:55 – “Do you think you’re a better rider now than ever?”
51:50 – Instagram sponsorship weirdness
57:40 – Filming a video part vs Instagram clip
1:00:40 – Surprising Brad with his Reader’s Choice Rider Of The Year NORA Cup
” – Our BMX

NORA Cup 2020 – Reader’s Choice Rider of the Year Nominees

September 14, 2020

Here’s the last (I think) category for NORA Cup 2020 Nominees! The Reader’s Choice for Rider of the Year! These top five riders were selected by the fans, and we honestly weren’t quite sure who to expect on this list with soooooo many amazing riders to choose from these days. The list is heavy on the streets, but each of these are definitely deserving of the nomination. Who will take the win? That’s the real question now! Hit play for a taste of why these guys got picked by the fans!

“You guys (our reader’s) have voted and here’s your top five nominees for the NORA Cup Reader’s Choice Rider Of The Year. Congrats to Brad Simms, Dan Kruk, Felix Prangenberg, Max Miller, and Nathan Williams. Who’s got it this year?!

The pandemic won’t let us have a party this year, so we’ll be debuting winners online in the coming weeks. Stay tuned…

I also have to thank the following brands for supporting/allowing NORA Cup to happen…
Monster Energy, Vans Shoes, Vero, Source BMX, Profile Racing, Mongoose Bikes, Kink BMX, Subrosa, Stolen, Odyssey, Cult, Snafu, Haro Bikes, ODI Grips, Eclat, Sunday Bikes, GT BMX, Cinema, Colony, Pumped BMX’s Trail Boss, Bell Helmets, Shadow Conspiracy, Hyper Bike Co, and Eighties BMX.
”



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