Cinema Wheel Co Archives

Cinema Wheel Co. Is Hiring

November 30, 2016

Last week it was announced that Blackout Distribution bought Cinema Wheel Co., and it looks like they are wasting no time in getting things up and running. They just hit us up with their new job listing that we’re sure will go fast. Check out the full details below!

“Cinema BMX is now hiring for an in-house creative position. Cinema is looking for someone passionate in graphic design, marketing and BMX to add to its creative team. To apply, send an email with your portfolio and experience to info@cinemabmx.com.

Location: Rochester, New York
 Available: Immediately
 Position: Full Time & In-House 
Wages: Competitive
 Benefits: Health Care Options, Vacation Time, Bonus Plan, Free Product Allowance

Position Description and Responsibilities
• Maintain and guide the brands visual identity and marketing direction in a unified and profitable way
• Responsibilities may include but are not limited to the following…

Online Marketing
• Look-books – For new and current products, apparel, etc.
• Online Ad Banners – Web banners and skins for Vital, Ride BMX, TCU, etc.
• Social Media and Promotion Content – IG contests, header graphics, etc.
• Online Catalogs – Full length catalogs, flipbooks, etc.
• Social Sites – Updating & promoting Facebook, Twitter, YouTube, Instagram, etc.
• Email Newsletter – Sent regularly for new products, events, team news, etc.

Website
• Blog – Create posts for new product listings, team additions, videos, events, office news, etc.
• Products – Update new products, specs, product videos and product flipbooks
• Media – Update latest videos, wallpapers, print ad archive
• Store – Adding new products and removing discontinued items
• Re-Designs – Full site redesigns every 2-3 years
 Print Marketing
• Print Ads – Campaigns and designs for print such as Ride BMX, Dan’s Comp, etc.
• Promotional Print – Catalogs, brochures, mailers, and posters
 Video Content
• Uploading – Uploading videos to YouTube and iTunes
• Thumbnails – Thumbnail creation for videos
• Edits – Graphics and motion graphics for riding or product videos
• Video – Working closely with videographer and/or motion graphics designer
 Product Artwork
• Product Graphics – Creating graphics and logo treatment for new products
• Product Packaging – Package design with graphic treatment for parts
• Promotion – Sticker packs, banners, ramp stickers, flyers, POP items, etc.
 Apparel Design
• T-Shirt Logos – Creating several t-shirt logos each season
• New Apparel Design – Designing tags, trim, graphics, etc. for new apparel items

Requirements
• Highly reliable, detail oriented and organized
• Excellent time management skills
• Excellent communication skills, both written and verbal
• Ability to be self-sufficient, as well as work in a group environment
• Ability to meet deadlines, accomplish tasks with minimal supervision and provide mistake-free work
• Work closely with photographer for catalog layouts, ads, website, etc.
• Business to business experience desired (working directly with suppliers and vendors)
• Working within given project/division budgets
• Utilize and work effectively with freelance and outside resources
• Staying in tune with BMX market trends and competitors 
Required Software Skills
• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Intermediate to high proficiency in WordPress / WooCommerce CMS platforms
• Intermediate proficiency in current web standards and languages (HTML, CSS, etc.)
• Intermediate proficiency in Microsoft Office and Google Suite software
• Intermediate proficiency with Facebook, Twitter, Instagram, YouTube, Snapchat and Issuu

Education
• Bachelor’s degree preferred but not mandatory if sufficient experience

Experience
• 2-3 years of experience in BMX or similar action sports design desired”

Blackout Distribution Acquires Cinema Wheel Co.

November 22, 2016

It’s not every day that we get to talk about mergers and buyouts in BMX, but this is pretty exciting stuff. Cinema Wheel Co., which was originally a brand under the same umbrella as Verde and DUO Brand, has been acquired by Blackout Distribution which is a distributor under the same umbrella / ownership as Kink Bike Co.! We don’t get much detail as to what changes will occur, but we have a feeling we’ll be seeing some shake ups and additions to the Cinema Wheel Co. team, and some new products coming in the next year. Below is the press release with the details.

“Blackout Distribution acquires Cinema BMX

Blackout Distribution is excited to announce they have acquired Cinema BMX. Cinema offers a focused line of aftermarket BMX parts including hubs, rims, and complete wheels built upon its amazing team and strong image. More information on Cinema can be found at www.cinemabmx.com

Blackout distribution focus is in the BMX category and is excited to add Cinema to the brands it owns. Cinema has a great expanding product line. Founded in 2009, Cinema has built a great foundation that Blackout can grow upon. We will expand distribution in both the US and Worldwide. Cinema has built strong demand and we’re excited to fill it. More information about Blackout BMX can be found at www.blackoutbmx.com.

All US inventory has been transferred and is currently in stock at Blackout.”

Product: Cinema Wheel Co. – VX2 SDS Cassette Hub

January 22, 2016

On the hunt for a new cassette hub? Get a look at the Cinema Wheel Co. VX2 SDS cassette hub! This hub starts out with a 36-hole CNC machined 6061 aluminum shell with two sealed bearings, a heat-treated chromoly 14mm male axle with an 8mm internal hex, a 9-tooth chromoly driver with ceramic bushings, an alloy cone and two threaded axle nuts and alloy 14mm nuts to keep everything tight.

The VX2 uses the Switch Drive System, which allows this hub to be right or left side drive by simply switching the pawls on the driver. This hub is available in gold, chrome, hard anodized matte black, matte blue and matte slate with a weight of 16.35 oz. through all BMX shops and mail-orders that carry Cinema Wheel Co. worldwide for around $139.99 – $189.99.

View more photos below.
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Cinema Wheel Co. – Nathan Williams Budapest Rail Battle

December 29, 2015

Nathan Williams made DIG‘s list of the Riders of the Year this year, so to celebrate, Cinema Wheel Co. released this BMX video of Nathan having a battle with a kinked rail in Budapest. Now, it’s safe to say most of us would struggle really hard just double pegging this rail, but the reason Nathan was having trouble is because he was trying to icepick grind the whole thing… Switch. Watch as he battles it out and takes the win in the video above!

“Nathan Williams is DIG’s 2015 Rider of the Year. Here he is battling a kinked rail in Budapest during a Cinema filming trip. Nathan is the king of switch!

See who else made DIG’s Riders of the Year list here – http://digbmx.com/dig-this/dig-riders-of-the-year-2015

Nathan probably doesn’t want to be at the top of this list and that’s just one of the reasons why he’s here. Despite the fact that you may not have seen a ton of footage from Nathan since his insane Above Below section at the end of last year, he’s been working away on some damned magic jewels and when you see it all you’re gonna freak. We should all know how good this guy is but when his etnies and United sections drop there’ll be no dis-believers! One of the coolest dudes to ever do it and one guy who never fully gets the accolades that we feel he deserves.

Video courtesy of Cinema Wheel Co and Will Stroud”

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Product: Cinema Wheel Co. – VX Front Hub

October 19, 2015

Is it time for a new front hub? Have you given the Cinema Wheel Co. VX front hub a look? This hub starts out with a 6061 aluminum 36-spoke hub shell with angled and variable width flanges to reduce bearing seat stretch. Inside you can find two sealed bearings and a 15mm SUJ-2 female center axle with 7075 aluminum push on cone washers and 3/8″ chromoly bolts to keep it all tight.

The VX Front hub comes in color options of gold, black, Blaqua, blue, orange, purple and anodized Slate and a weight of 10.2 oz.

This hub is available through BMX shops and mail-orders that carry Cinema Wheel Co. worldwide.

Check out more BMX Hubs.

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Dan Lacey Off Cinema Wheel Co.

October 7, 2015

Well, here’s some surprising news. Dan Lacey has parted ways with Cinema Wheel Co. to focus more on Federal Bikes. Not too sure if this means we’ll see Dan’s part for “The Cinema Video”, but we sure hope that footage comes out some way or another. Get the full scoop below!

“We are sad to announce Dan Lacey has decided to step down from the Cinema pro team (on good terms) to concentrate on an expanded range of parts with @federalbikes.

I first met Dan in 2006, when I was in Hastings filming a project with Sebastian Keep. Dan was 17 at the time and working at Seventies Distribution packing orders. Then he picked up his bike and was absolutely destroying the warehouse ramps and it was obvious the kid had potential, a good head on his shoulders and surrounded by good people. Almost a decade later he’s traveled the world, won multiple Dew Tours, Rebel Jams, and plenty of other noteworthy comps, but more importantly, he’s brought unmatched style to the street riding game and put out some amazing video parts that people will watch as long as the Internet exists.. Lacey will be missed on future Cinema trips as he’s always the life of the party and keeps everyone laughing non stop. Cheers to Lacey for all the good times and best of luck with everything moving forward. – ” Will Stroud Cinema Wheel Co TM/Filmer

Photo: @brandonmeans”

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Chad Kerley – “The Cinema Video”

September 14, 2015

Here it is! The one we’ve been waiting for since we heard it was going to be dropped last week! Watch Chad Kerley absolutely crush it for the Cinema Wheel Co. video! Absolute FIRE and MUST SEE BMX video!

“Chad Kerley kicks off the Cinema Video with true excellence! After years of anticipation you may now feast your eyes on 7 minutes of top notch riding from one of the best in BMX, sure to satisfy all those who have been patiently waiting. Not only does Chad kill it but we are treated to cream of the crop guest clips from Corey Martinez, Dan Lacey, Dennis Enarson, Nathan Williams, and Dakota Roche. Lucky for us this is just the beginning and there are many more Cinema Video sections to come over the course of the next 8-9 months.

Filmed and edited by Will Stroud | Additional filming by Christian Rigal, Dakota Roche, Dennis Enarson, Connor Lodes, Doeby Huynh, and Joe Krolick” – DIG

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Chad Kerley – Sections: Episode 1

September 11, 2015

With Chad Kerley‘s long awaited section from the Cinema Wheel Co. video dropping on Monday, were bound to be in for one hell of a good day. But, until then, here’s a little behind the scenes look at what went into getting Chad’s section done from some Q&A action and extra footage! Get stoked!

“You may already be aware after we dropped the news yesterday, but the long-awaited Cinema DVD will now be switching it’s release format up a bit with each section now becoming available to watch online over the course of a year. We’ll be starting things off by premiering Chad Kerley’s section which i’m sure we don’t need to tell you is absolute dynamite. To get you ready we met up with Chad in San Diego to find out some more about what it takes to to film a full video section, along with some B-roll footage that didn’t make the cut. Look out for more from our new DIG ‘Sections’ series soon…” – DIG

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