Joe Rich Archives – BMX UNION

Etnies – “Why Didn’t We Do This Before?” – Full Video (2006)

May 30, 2023

The full “Why Didn’t We Do This Before?” video from Etnies is now online!

Here’s a throwback that Snakebite BMX uploaded that I’m especially stoked to see again. This is the full “Why Didn’t We Do This Before?” video Etnies released back in 2006 from a trip the team (arguably one of the most legendary teams of all time) took from Austin, Texas on up to Wisconsin hitting up parks and spots along the way. This video is honestly part of the reason this website probably exists today since 16 year old me met these guys for the very first time at Jellystone in Wisconsin and it was one of those experiences that really stuck with me. If I remember right I met Ruben when I had just about all of his signature parts and shoes at the time. It was also when I was really getting into making videos, and seeing pros of this level ride in person definitely made an impact. Either way, this video is an awesome watch with a ton of great riding and that classic mid school riding that we just don’t get to see a lot of these days. Check it out!

“Featuring Taj Mihelich, Ruben Alcantara, Sergio Layos, Jamie Bestwick, Dave Freimuth, Garrett Byrnes, Sandy Carson, Joe Rich, Brian Kachinsky, Brian Vowell & More!

Filmed by Stew Johnson & Mike Manzoori
Edited by Mike Manzoori” – Snakebite BMX
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REUP – Perspective: Joe Rich, Mike Aitken and Edwin Delarosa

July 7, 2022

Here’s a throwback to 2013 that some of you may remember! Alex Valentino has re-uploaded all of the “Perspective” videos that were originally released in 2013 as a video series through The Diggest. The videos get an in-depth interview with Edwin Delarosa, Mike Aitken and Joe Rich that focuses more on the person than the riding. These interviews were definitely a fresh take on three guys that every rider was very familiar with, getting to know them in a new way. It’s pretty wild that these videos are already 9 years old, but a lot of it is still relevant despite time passing. Check out Edwin’s video up top, then Mike and Joe below!

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Skapegoat “Vacilando” – Full Video

February 6, 2021

Empire BMX have released the latest full-length Skapegoat video by Bob Scerbo online for everyone’s viewing pleasure! This video was three years in the making, and is an absolute gem you won’t want to miss! Hit play to check out all 40 minutes of the “Vacilando” video featuring Ratkid, Steven Hamilton, Russ Barone, Brett Silva, Edwin Delarosa, Lino Gonzalez, Ashley Charles, Joe Rich, Chase Hawk, Casey Starling, Shawn “Elf” Walters, Brian Wizmerski, Rob Dolecki, Corey Martinez, Chad Osburn and many, many more. This was filmed around Austin, Texas and during a handful of trips.

You can still pick up the DVD over on the Empire website for $19.95. That includes a 92 page zine. So get on that if you are digging the video!

Primo “Made In Taiwan” – Full Video (1998)

September 16, 2020

The past week or so we’ve been getting the individual sections from the Primo “Made In Taiwan” video courtesy of Snakebite. Now the full 24 minute video is now online for your viewing pleasure! This BMX video was originally released in 1998 an is completely STACKED with legends. You won’t want to miss this one.

“Featuring Chad Degroot, Nate Hanson, Joe Rich, Robbie Morales, John Parker, Taj Mihelich, Josh Heino, & Brian Castillo.

Filmed & edited by Dave Parrick.” – Primo

Primo – Joe Rich & Robbie Morales “Made In Taiwan” Section (1998)

September 9, 2020

Snakebite coming through with another section from the Primo “Made In Taiwan” video. This time around we get the split section featuring Robbie Morales and Joe Rich! This is filled with park, street and trails gold from both of these guys, so hit play and take in a classic section with two legends!

Primo “Made In Taiwan” Mix Section (1998)

September 3, 2020

It’s safe to say 1998 was a really good year for Primo from a team standpoint. They had an absolutely STACKED squad of legends. Here’s the mix section from their “Made In Taiwan” video that features Taj Mihelich, Nate Hansen, Robbie Morales, Chad Degroot, John Parker, Joe Rich, Brian Castillo and Josh Heino! Ramps, street and trails all packed into this one making for a damn good watch! What’s crazy to think about is that 5 of these guys went on to make their own brands; Terrible One, Cult, Volume / Demolition and Deco. Hit play and take is some classic BMX goodness!

Empire BMX – “Good Idea” Vol. 1

March 27, 2020

The follow up to “Bad Idea” has arrived. Well, part one at least! Empire BMX have released the first video from the “Good Idea” series! This first video features a TON of riders, but primarily focuses on Chase Hawk. The video is packed with park, street, trails, pools, DIY spots and more, with no shortage of dialed riding to see from Chase and plenty more familiar faces from Empire team dudes to OG’s and locals in the Austin, Texas area. Hopefully Vol. 2 isn’t too far behind because we definitely want more of this! Hit play and enjoy!

After watching this, why not go and watch the full “Bad Idea” video while you’re at it!

“The world is a crazy place right now, but we hope Vol 1 of our new video series clears your head for a little while, and makes you want to get out and pedal. Good Idea Vol 1. features a full Chase Hawk part, and hits from a large crew of players. it’s always a good idea to let Chase and the crew light the way!

Filmed and edited by Bob Scerbo” – Empire BMX

“Skapegoat #11” – FULL VIDEO

May 16, 2019

Here’s one we’re sure a ton of people are going to be stoked on! Bob Scerbo has decided it’s time to release the full “Skapegoat #11” video online now that the DVD’s have sold out and they have no plans on making more! This is 14 minutes of pure goodness from Austin, Texas with some of the final sessions on the T1 ramp before it was torn down with no shortage of familiar faces from Joe Rich and Garrett Byrnes to Sergio Layos, Brian Hunt, Tom Dugan, Joseph Frans, Clint Reynolds, Matty Aquizap, Will Blount, Adam Baker and many more. It’s a bummer that the ramp is gone, but this is an awesome way to remember it. Hit play and take it all in!

Shout out to Empire for uploading the video!