Josh Stead floats through the Glenbrook trails in this new Unit Riders edit. Amazing.
Unit 2011 Summer Range Launch Party
“To celebrate the launch of the our 2011 Summer Range, Unit put on a massive houseboat party for all our team athletes, models and V.I.P’s. Check out some of the action and good times in this video, along with a preview of the new range.
New products are available now at the Unit Online Store http://www.unitriders.com
With a large number of their athletes — including Nitro Circus stars, Dew Tour BMX legends, Crusty Demons riders and international MTB heroes — , some of the biggest names in Australian music, beautiful models and VIPs, Unit welcomed in the 2011 Summer season with more of a thunderclap than the clichéd bang.
The Summer 1 range, which was released to the public today, carries a central “rock n’ roll meets action-sports” theme that is both attention-grabbing and a fresh new direction for the forward-thinking company.
“We wanted to do something that would really grab and hold people’s attention,” explains Unit Founder and Creative Director Paul Everest.
“What better way to do it than hire a couple of houseboats, bring in helicopters and Tige wakeboarding boats, invite all our athletes, models and Monster Energy girls, and arrange for Matt Schubring to barrel-roll a classic old CR80 into the water?”
“We pride ourselves on coming up with ideas and themes that are out-of-the-box and turning those dreams into a reality.
“The enormous houseboat party we held to launch the new Summer 1 range epitomises what Unit and the new clothing line is all about: working hard, playing harder, pushing the limits and having fun.”
Music: ‘Not One Of You’ by Dangerous!
http://www.d-or-die.com
From the album Teenage Rampage, available September 16
Courtesy Epitaph”
Print Ad: United Luke Peeters
United posted up their new print ad featuring Luke Peeters laying it flat! This can be found in the new issue of The Albion.
Tyson Jones-Peni Bike Check
Two in a row from United connects. This time here’s some riding footage and shots of Australia’s Tyson Jones-Peni. A little too much slow-mo, but still good stuff.
Filmed and edited by Brendon Boeck
Music:
The National – Brainy
United – Hendri Breedt Edit
Here’s an edit featuring United‘s South African connect through BMX Direct, Hendri Breedt. Check out some real solid street riding from the guy.
United – Hubert Jankowski
Here’s some freshness from United‘s Hubert Jankowski! Take a look.
Product: United X Bicycle Union Frame Promo
“Posh graphics, savage riding and all the info you need on our latest collabo frame with Bicycle Union which is available now.
Check out Rushmore & Dye laying down the action.
unitedbikeco.com
bicycleunion.com
facebook.com/unitedbmx
Facebook/BicycleUnion
Song:’Bogtrotter’
Band: Dopefight
Album: Buds”
B-I-K-E: Kyle Baldock VS. Andrew Ahumada
“unitriders.com
facebook.com/unitriders
Kyle Baldock and Andrew ‘Mini’ Ahumada are 2 of Australia’s best up and coming riders. Kyle has just received an invite to X Games Park, and Mini has been making a name for himself on the Nitro Circus Live tours around Australia and USA.
Ryan Guettler caught up with the guys to film the session.
Video Courtesy: Unit Clothing
Filming: Ryan Guettler and Bret Trigg
Editing: Ryan Guettler
Music: ‘I Won’t Be Stayin’ by The Main Street Gospel myspace.com/themainstreetgospel“
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