BMX UNION

Adidas coming through with a fresh one where Demarcus Paul tells his story of where he grew up, how he got into BMX and what he he did to get to where he is today and what keeps him going. Demarcus is such a good dude and this is such a good watch. Take a look!

“Pro BMX legend DeMarcus Paul found a family and community through his chosen action sport.

Despite growing up with no one who looked like him in the BMX community, DeMarcus has had a passion for BMX and BMX stunts since he was a child. Living in the moment and owning his space, DeMarcus has forged his own path, developed his own identity and found his BMX family. Now he’s changing the future of the sport for the next generation.

“To be accepted and treated like family around people that don’t look like me, don’t talk like me, but who share something… and that something is love and BMX.”

Join DeMarcus for a ride down memory lane and see how BMX not only gave him a platform but a community, too. BMX helped DeMarcus unlock his potential, and now he’s inspiring other young riders to reach their own summits.

Riders need shoes they can count on. Enter Five Ten’s SLEUTH bike shoe. The EVA midsole means all-day comfort on and off the bike. And thanks to the Stealth Rubber outsole and its Classic Dotty Tread, if your riding style calls for next-level pedal traction, the SLEUTH will keep your feet locked on, right where they need to be.” – Adidas