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Profile Racing – Gustavo Bala Loka Welcome Video

May 6, 2022

Profile Racing have added Gustavo Bala Loka to their team! Hit play to watch him absolutely CRUSH it on parks and dirt jumps, making it easy to see just why Profile picked him up. Gustavo has been making waves for a bit now, but it seems like this year has already been really going off for him. So expect to see plenty more of Gustavo in the future!

““Have you heard of Bala loka?”
Anthony Napolitan had asked us a couple years ago after a trip to Brazil.
“I can’t explain his riding, you just have to see it…”

April, 2022.
Bala loka was making his way up and down the East Coast via Brazil, The Wheelmill Welcome Jam, Woodward, etc..

A good portion of his clips circulating were simply him blasting at unreal height with the questions; where did the speed come from? How was getting that high, on that quarter, possible?

We were to rendezvous at Swampfest, to finally meet up as I’ve always felt strongly about knowing/connecting with the riders we support.

After finding an island of dry dirt in the swamp, I walked down to the street course, specifically the cereal bowl box, and witnessed, for the first time, first hand, Balaloka’s riding.

There, Anthony’s nebulous description made sense, instantly.

A ball of energy (that doesn’t recede), finesse, power, and style…
This narrative gives no justice.

Bala loka’s Welcome edit offers you a good introduction.
But as Anthony said, you have to see him ride, in person to comprehend, fully, what’s going on…

It was a great weekend to catch up.

Humble. Mellow. His strong dedication and friendship to his bBMX crew was something to admire.
A perfect connection with our brand, and we’re honored to have him on board.

Welcome to the Profile Family, Bala loka.” – Matt Coplon (Profile Racing)

Filmed and edited by Mikeila Pelayes

Lux BMX – Will Green Welcome Video

May 6, 2022

It’s pretty amazing how good the younger kids are getting at an earlier and earlier age. Lux BMX have added 10 year old shredder Will Green to their squad, and after seeing this video, it’s easy to see just why! This kid rips! Check it out!

“Will Green has been a part of the BMX community in QLD, Australia since he was about 6 years old! He has been a staple in the shop for years and his love of riding pours out when he’s hanging out in a bowl twice his height with dudes three times his age!
Welcome to the team mate!
Film/Edit/Photo- Tim Storey
” – Lux BMX

BMX News 5/6/22

May 6, 2022

It’s Friday and it’s been another busy week in BMX! As always, that also means that it’s time for Brant Moore‘s weekly episode of BMX News getting you caught up on all the best BMX videos, the latest news and more! Hit play for his recap up top, then check out everything he talks about in full down below!

[Read more…]

Inspirational BMX Amputee – Bri Welch

May 6, 2022

Now this is really cool! Brant Moore released this documentary style video telling the story of Bri Welch is a not only a talented female rider, but she’s also an amputee! This video goes into her story a bit, along with a look at a custom shoe that will help her keep progressing and pushing things! It’s definitely amazing seeing somebody like Bri having a good time riding flatland! Check it out!

““I can wear these shoes & I can do ANYTHING!”
Bri Welch doesn’t let a missing leg stop her from riding BMX!

Bri’s Instagram – @brizy27

I saw Bri riding at the 2021 Nowear Cornhuckit event in Nebraska and immediately knew I wanted to tell some of her story through video. We did an interview that night and it just didn’t feel like enough. So over the months that followed Bri and her boyfriend Tony gathered video from the past as well as some new video to really bring things together.

We also were hoping to wait long enough to show a shoe that Vans was working on just for Bri. With the video of opening the new shoes then putting them on and riding in them, we get to the finished video you see today. As Kim Klisiak says in the video, Bri is an inspiration to us all and I hope that this video finds someone who may need it.

BMX is for EVERYONE!” – Brant Moore

Northern Embassy – Birken Kirk 2022

May 6, 2022

The Northern Embassy coming through with a video featuring Birken Kirk going to work on spots up in Canada. Hit play to watch him put all four pegs to heavy use, along with plenty of freecoaster action, tailwhips and more! Check it!

“Calgary’s Birken Kirk filmed this street part throughout 2021. Head to the site to learn more about Birken and the project here!” – Northern Embassy

Inside Profile Racing – Machining The Big Boss

May 6, 2022

It’s always interesting seeing how parts are made! Profile Racing have been putting out quick videos showing how they make cranks, hubs, stems and more at their factory down in Florida! Here’s a video where they show the steps of how they make the big boss on their cranks (the part the spindle slides into). Despite it being just one part of the crank, it’s more steps than you might think! Take a look.

“Our “Inside Profile Racing” series offers a quick glance into the very small parts that are often time consuming, that make up our components line.

In this episode, our machinist covers all the processes that go into our Crank’s Spindle Boss.

Thanks for your continued support of Profile Racing.” – Profile Racing

Lux BMX – Gnarcherfield Jam

May 6, 2022

The crew at Lux BMX down in Australia are always throwing some great events. They recently threw a jam at the Archerfield park, and despite weather that didn’t quite cooperate, it looks like it was another real good time! Check out the riding and fun that was had rain or shine!

“The Archerfield skatepark is in a sleepy industrial estate in Brisbane. The perfect place for a bunch of BMX riders to meet up and ride some DIY obstacles for the afternoon. Supported by Bellmott coffee and Wethepeople bike co. LUXBMX host’s Gnarcherfield jam, the rain tried to put a stop to it but we managed to push through and have a sick afternoon!

Film/Edit- Tim Storey
Thumbnail shot- Lucas Comino/ Will Smith
” – Lux BMX

S&M Bikes – Lukas Halahan Bike Check

May 5, 2022

The S&M Bikes crew coming through with a fresh video Bike Check with Lukas Halahan and his current setup that he’s rolling around on out in Pennsylvania while riding trails and concrete parks! Hit play to let Lukas give you the full run through, along with a ton of great riding footage!

“Today’s special? A hearty helping of Halahan roast with a side of bike check. Dig in

Film/Edit: Stew Johnson” – S&M Bikes

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